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The British distiller has been holding discussions with potential advisers as it weighs possibilities including a sale of part or all of the club, the people said. Diageo owns the team through its Indian unit, United Spirits Ltd., and may seek a valuation of as much as $2 billion, the people said.
The discussions come at a time when India’s health ministry has been pushing to ban promotion of tobacco and alcohol brands in the IPL, and stop indirect promotion of other unhealthy goods by sports personalities.
Diageo Weighs Options for Stake in Indian Cricket Franchise RCB
The discussions come at a time when India’s health ministry has been pushing to ban promotion of tobacco and alcohol brands in the IPL, and stop indirect promotion of other unhealthy goods by sports personalities.
Diageo Weighs Options for Stake in Indian Cricket Franchise RCB