A Singapore-based mobile application
company has entered into a partnership
with Indian smartphone maker Intex
Technologies to make a free calling app
named 'nanu' available to the Indian
market.
Intex would be launching its two
smartphone models, embedded with
'nanu' software in July, Gentay
Communications Pte Ltd, said in a
statement on Saturday.
The free-callling app nanu, which
subsidises cost through targeted
advertising on ring tones of diallers is
designed to operate in 2G areas, openin
up to a market of millions of rural folks,
said Martin Nygate, CEO of Gentay
Communications, the parent company of
'nanu'.
He said nanu was already downloaded b
1.5 million subscribers in India, out of
the 2.2 million subscribers globally.
"India is our biggest market and as such
we have teamed up with Intex to launch
it through two new smartphones which
will be on the market in July," Nygate
told PTI.
Unlike conventional voice calling apps,
nanu provides all calls for free, including
calls to non-nanu users on landlines an
mobiles anywhere in the world.
It can also be used on any network
including 2G, allowing nanu to provide
high quality calls from locations where
other apps do not work, Nygate said.
"Having nanu embedded in smartphones
means millions of people in rural and
developing areas will now have access t
free calls by just inserting SIM card in
their newly purchased phones," he said.
"Smartphones have become an
increasingly competitive sector, especiall
in India where cost performance is vital.
You need to provide customers with
something more than just a gadget," sai
Sanjay Kumar Kalirona Business Head of
Mobiles, Intex Technologies (India) Ltd.
"We believe that embedding nanu will no
only prove to be a big attraction but will
also revolutionise the market. The new
phones with nanu will help Intex further
differentiate ourselves from our closest
competitors," said Kalirona.
Nygate said that nanu has software
designed to promote advertisements on
the ring tones as the dialler make a call.
"It is a unique and dedicated on the ear
advertisement that gives nanu an
advantage in promoting media," he said.
http://m.gadgets.ndtv.com/apps/news/intex-to-preload-nanu-free-calling-app-on-upcoming-smartphones-695458
