MUMBAI:The world is changing and it is the right time to understand the change and make a difference believes DDB Group Asia Pacific, India and Japan chairman and CEO John Zeigler.
He along with Tribal Worldwide Asia president
Jeff Cheong are in India to meet clients and
converse about cross-pollination between
Singapore, India and Sydney to help the
region. The visit was planned to meet more
talent from the region and get some
collaborative work across the table informs
Zeigler.
It can be recalled that early this year DDB
Mudra acquired 22Feet, a Bangalore based
digital agency. The agency is aiming to get
some great pieces of work out very soon.
Cheong is of the opinion that, “India is a talent
pool when it comes to technologists and the
acquisition of 22Feet has helped us reach
greater heights.”
Zeigler who believes that ‘Integrated Marketing
Communication is the future,’ also thinks
adding human touch in advertising campaigns
creates magic. “Creativity is our birth right,
humanity is our inspiration and technology is
our canvas,” says Zeigler proudly, while
elaborating the mantra of the various
innovative campaigns the group has done.
The ‘Sorry, I spent it on myself’ campaign done
by adam&eveDDB for Harvey Nichols and
Heineken Ignite, an experiential campaign
launched at the Milan Design Week by Tribal
DDB Amsterdam are just a few innovations
done by the group to take the message beyond
just advertising. “It needs to be about creating
influence,” says Zeigler.
In India, the ‘Push the pin’ campaign for Jaago
Re before the 2014 general elections allowed
users to voice relevant issues from their
respective constituencies. Apart from that, the
52 week long campaign for Big Bazaar is a
first of its kind marketing communication in
the country wherein each week a new TVC is
being launched focusing on various products
offered.
After its consistent good performance, the
network in India is now taking the next step of
collaboration and integration within the
system.
Given the new order of business and marketing
challenges, increasing conversations and
demands from a wide spectrum of
collaborative and integrated solutions, the DDB
Mudra Group, with its 10 agencies and
operating units (DDB Mudra West, DDB Mudra
South & East, DDB Mudra North, DDB
MudraMax - OOH, DDB MudraMax -
Experiential, DDB MudraMax - Media,
TracyLocke, 22feet Tribal Worldwide, RAPP and
DDB Remedy) have re-constituted its executive
board. http://www.indiantelevision.com/mam/media-and-advertising/people/integrated-marketing-communication-is-the-future-john-zeigler-140728
He along with Tribal Worldwide Asia president
Jeff Cheong are in India to meet clients and
converse about cross-pollination between
Singapore, India and Sydney to help the
region. The visit was planned to meet more
talent from the region and get some
collaborative work across the table informs
Zeigler.
It can be recalled that early this year DDB
Mudra acquired 22Feet, a Bangalore based
digital agency. The agency is aiming to get
some great pieces of work out very soon.
Cheong is of the opinion that, “India is a talent
pool when it comes to technologists and the
acquisition of 22Feet has helped us reach
greater heights.”
Zeigler who believes that ‘Integrated Marketing
Communication is the future,’ also thinks
adding human touch in advertising campaigns
creates magic. “Creativity is our birth right,
humanity is our inspiration and technology is
our canvas,” says Zeigler proudly, while
elaborating the mantra of the various
innovative campaigns the group has done.
The ‘Sorry, I spent it on myself’ campaign done
by adam&eveDDB for Harvey Nichols and
Heineken Ignite, an experiential campaign
launched at the Milan Design Week by Tribal
DDB Amsterdam are just a few innovations
done by the group to take the message beyond
just advertising. “It needs to be about creating
influence,” says Zeigler.
In India, the ‘Push the pin’ campaign for Jaago
Re before the 2014 general elections allowed
users to voice relevant issues from their
respective constituencies. Apart from that, the
52 week long campaign for Big Bazaar is a
first of its kind marketing communication in
the country wherein each week a new TVC is
being launched focusing on various products
offered.
After its consistent good performance, the
network in India is now taking the next step of
collaboration and integration within the
system.
Given the new order of business and marketing
challenges, increasing conversations and
demands from a wide spectrum of
collaborative and integrated solutions, the DDB
Mudra Group, with its 10 agencies and
operating units (DDB Mudra West, DDB Mudra
South & East, DDB Mudra North, DDB
MudraMax - OOH, DDB MudraMax -
Experiential, DDB MudraMax - Media,
TracyLocke, 22feet Tribal Worldwide, RAPP and
DDB Remedy) have re-constituted its executive
board. http://www.indiantelevision.com/mam/media-and-advertising/people/integrated-marketing-communication-is-the-future-john-zeigler-140728
