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Facebook expands Instagram Reels to India amid TikTok ban – TechCrunch
As scores of startups look to cash in on the video content void that ban on TikTok and other Chinese apps has created in India, a big challenger is ready to try its hand.
Instagram said on Wednesday it is officially rolling out Reels — a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio — to a “broad” user base in India. The Facebook-owned service first began testing Reels, which has been widely referred as “TikTok clone”, in select markets late last year.
As scores of startups look to cash in on the video content void that ban on TikTok and other Chinese apps has created in India, a big challenger is ready to try its hand.
Instagram said on Wednesday it is officially rolling out Reels — a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio — to a “broad” user base in India. The Facebook-owned service first began testing Reels, which has been widely referred as “TikTok clone”, in select markets late last year.