superdudebuddy
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India is a nation of the ‘young’. And the young are spending more and more time on the smartphone. In metros like Mumbai, where slums choke entire localities, the intrepid user is getting on to apps to conduct business, says the Ericsson ConsumerLab Report 2014, which was released on Tuesday.
The report, based on a survey carried out in April-June 2014 among 4000 smatrphone users across 18 urban centres, says on an average, Indians spend three hours on their smartphones, around one-third of that time is spent on using apps.
* 60% of Indians check their smartphones on an average 77 times a day, with 26% of them doing it over 100 times a day!
* Share of the urban less educated, low income mobile data users has risen from 39% in 2012 to 55% in 2013
* Older generation is also going furiously digital: from 4% in 2012 to 13% in 2013
* Indians spend 3 hours and 18 minutes ( or 198 minutes, in the US it is 132 minutes) on their smartphones, and one-third of this time on apps
* 40% of smartphone usage is no longer limited to social media and chat-apps
* 11% of working professionals shop online using smartphones even when at work
* 24% smartphone users use apps like whatsapp, wechat for business purposes
* Online video watching has outpaced TV watching
* Broadband smartphone users spend 61% more time watching online video than non-users
* 12% housewives use smartphones as portable video players
* 40% watch online video on the smartphone late at night in bed
* 25% watch online video on the mobile while commuting
* 23% watch online video on smartphones while at dinner
* 20% watch while shopping
* 76% of smartphone users are willing to pay more for a guaranteed better mobile data experience
Read More
The report, based on a survey carried out in April-June 2014 among 4000 smatrphone users across 18 urban centres, says on an average, Indians spend three hours on their smartphones, around one-third of that time is spent on using apps.
* 60% of Indians check their smartphones on an average 77 times a day, with 26% of them doing it over 100 times a day!
* Share of the urban less educated, low income mobile data users has risen from 39% in 2012 to 55% in 2013
* Older generation is also going furiously digital: from 4% in 2012 to 13% in 2013
* Indians spend 3 hours and 18 minutes ( or 198 minutes, in the US it is 132 minutes) on their smartphones, and one-third of this time on apps
* 40% of smartphone usage is no longer limited to social media and chat-apps
* 11% of working professionals shop online using smartphones even when at work
* 24% smartphone users use apps like whatsapp, wechat for business purposes
* Online video watching has outpaced TV watching
* Broadband smartphone users spend 61% more time watching online video than non-users
* 12% housewives use smartphones as portable video players
* 40% watch online video on the smartphone late at night in bed
* 25% watch online video on the mobile while commuting
* 23% watch online video on smartphones while at dinner
* 20% watch while shopping
* 76% of smartphone users are willing to pay more for a guaranteed better mobile data experience
Read More
