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People consuming more internet to shop online; leaves social networking behind: Study
98 per cent Indians voted online shopping as the top reason to access the internet. Social networking came a close second with 96 per cent votes.
Online shopping is the major reason for Indians to access internet, closely followed by social networking, revealed a recent survey on consumer insights and online buying habits conducted by American Express and Nielsen.
According to the American Express and Nielsen survey titled 'Understanding Online Consumers,' which was conducted across six cities - Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad and Hyderabad, 98 per cent Indians voted online shopping as the top reason to access the internet. Social networking came a close second with 96 per cent votes.
The survey also found that deals and value-for-money proposition drives Indians to shop online. 60 per cent of respondents cited that they get enticed to shop online during discount days. Apart from comfort of buying online and ease of comparison of products, users buy products online because of cash back offers (40 per cent), discount coupons (38 per cent), freebies and additional offers (35 per cent), the survey revealed.
In a major shift of trend, the survey found that 70 per cent Indian consumers prefer online shopping with cards over cash on delivery; quick and safe refunds being the key reason for their preference. When it comes to the usage of plastic money, Indian women have taken the lead in online transactions, leaving behind men across the country. 74 per cent female respondent use plastic money for their online transactions on their mobiles (98 per cent) and book flights online (56 per cent).
The survey also states that men clothing (57 per cent) and footwear (53 per cent) are the most frequently purchased products online. Additionally, 51 per cent users living in metros intend to purchase mobile/ tablets online in comparison to 37 per cent user living in Tier I cities.
On an average monthly online spend of Indians is Rs 9,400 at the moment which is going to increase across cities to an overall ticket size of Rs 16,000, the survey said.
http://telecom.economictimes.indiatimes.com/news/people-consuming-more-internet-to-shop-online-leaves-social-networking-behind-study/51796450
98 per cent Indians voted online shopping as the top reason to access the internet. Social networking came a close second with 96 per cent votes.
Online shopping is the major reason for Indians to access internet, closely followed by social networking, revealed a recent survey on consumer insights and online buying habits conducted by American Express and Nielsen.
According to the American Express and Nielsen survey titled 'Understanding Online Consumers,' which was conducted across six cities - Delhi, Mumbai, Bengaluru, Jaipur, Ahmedabad and Hyderabad, 98 per cent Indians voted online shopping as the top reason to access the internet. Social networking came a close second with 96 per cent votes.
The survey also found that deals and value-for-money proposition drives Indians to shop online. 60 per cent of respondents cited that they get enticed to shop online during discount days. Apart from comfort of buying online and ease of comparison of products, users buy products online because of cash back offers (40 per cent), discount coupons (38 per cent), freebies and additional offers (35 per cent), the survey revealed.
In a major shift of trend, the survey found that 70 per cent Indian consumers prefer online shopping with cards over cash on delivery; quick and safe refunds being the key reason for their preference. When it comes to the usage of plastic money, Indian women have taken the lead in online transactions, leaving behind men across the country. 74 per cent female respondent use plastic money for their online transactions on their mobiles (98 per cent) and book flights online (56 per cent).
The survey also states that men clothing (57 per cent) and footwear (53 per cent) are the most frequently purchased products online. Additionally, 51 per cent users living in metros intend to purchase mobile/ tablets online in comparison to 37 per cent user living in Tier I cities.
On an average monthly online spend of Indians is Rs 9,400 at the moment which is going to increase across cities to an overall ticket size of Rs 16,000, the survey said.
http://telecom.economictimes.indiatimes.com/news/people-consuming-more-internet-to-shop-online-leaves-social-networking-behind-study/51796450
