As smartphone sales continue their
journey north surging by 51 percent ever
three months, the mobile commerce (m-
commerce) market may grow by 55
percent from its present size of $2 billion
to $19 billion (roughly Rs. 12,476 crores
to roughly Rs. 1,18,530 crores) by 2019,
a study said on Friday.
According to a study released by market
research firm, Zinnov, "right from user
research to product anytime and
anywhere, smartphones are an emerging
point of purchase and to address the
demand from upcountry markets and
changing consumer shopping pattern, e
commerce companies are increasing thei
focus on mobile commerce".
The survey found over 91 percent of the
consumers had researched a product or
service on their phone while online
transactions on the smartphone platfor
rose between 30-50 percent in the
upcountry areas.
Further, it said 54 percent of the
consumers have purchased either a
product or a service from their
smartphones.
It opined that major e-commerce players
like Flipkart and Quikr are serious about
their plans to augment the m-commerce
platform.
In 2014, 81 million smartphone units
were shipped to the country.
"Smartphones are already outpacing the
growth of feature phones and are
expected to show a massive 36 percent
CAGR over the next five years making it t
the 651 million mark by 2019... The
unstoppable surge of smartphones in
India continues with 29 percent of urban
population with a base of 409 million
users adding to its adoption," the
research firm said in a statement.
http://m.gadgets.ndtv.com/internet/news/indian-mobile-commerce-market-to-hit-19-billion-by-2019-study-680785
