NEW DELHI: Coupon sites are growing in popularity in India as internet penetration increases and e-commerce takes off, and leading brands have found them a useful way of acquiring customers.
Sites such as CouponDunia and Groupon India have seen revenues rise by as much as 500%
thanks in part to the promotional activities of major online retailers like Flipkart, Amazon India and Snapdeal.
One such site, FreeCharge, has a particular take, offering coupons and discounts to people who recharge their mobile phones, data cards or DTH television service through the platform.
They can chose from a wide variety of merchants – McDonald's, Costa Coffee and Myntra are among 150 listed.
Kedar Tenny, director/marketing & digital, at QSR brand McDonald's India (West & South), told Afaqs that the couponing site had been
able to "drive in a significant number of customers from the online world into our
restaurants".
And he described the performance-tracking as being "on a par with
online digital advertising".
For online travel agent Yatra.com, Sharat Dhall, president/marketing, welcomed the volume of traffic and brand visibility generated.
"Also, the cost of acquiring new
customers is low, compared to other avenues," he added, as the coupons necessitate a subsequent visit to his site to redeem the
coupons.
A travel site will typically pay between Rs 100-300 per flight booking to the couponing
site, according to the Economic Times, while the electronics category attracts a commission of between 2% and 5% and the
clothing category an even higher one of between 10% and 15%.
http://www.warc.com/LatestNews/News/Indian_consumers_flock_to_coupon_sites.news?ID=33689
Sites such as CouponDunia and Groupon India have seen revenues rise by as much as 500%
thanks in part to the promotional activities of major online retailers like Flipkart, Amazon India and Snapdeal.
One such site, FreeCharge, has a particular take, offering coupons and discounts to people who recharge their mobile phones, data cards or DTH television service through the platform.
They can chose from a wide variety of merchants – McDonald's, Costa Coffee and Myntra are among 150 listed.
Kedar Tenny, director/marketing & digital, at QSR brand McDonald's India (West & South), told Afaqs that the couponing site had been
able to "drive in a significant number of customers from the online world into our
restaurants".
And he described the performance-tracking as being "on a par with
online digital advertising".
For online travel agent Yatra.com, Sharat Dhall, president/marketing, welcomed the volume of traffic and brand visibility generated.
"Also, the cost of acquiring new
customers is low, compared to other avenues," he added, as the coupons necessitate a subsequent visit to his site to redeem the
coupons.
A travel site will typically pay between Rs 100-300 per flight booking to the couponing
site, according to the Economic Times, while the electronics category attracts a commission of between 2% and 5% and the
clothing category an even higher one of between 10% and 15%.
http://www.warc.com/LatestNews/News/Indian_consumers_flock_to_coupon_sites.news?ID=33689
