E-commerce industry is estimated to reach $16 billion by the end of 2015, out of which 29 per cent contribution is predicted from e-tailing, giving an opportunity to those in the sector to uncover innovations to grab the biggest bite of the pie.
One of the oldest players in the business, IndiaMart, has launched two new TVCs to maximise its mobile penetration. Echoing its core motto ‘Kaam Yahin Banta Hai,’ the campaign featuring Irrfan Khan emphasises on various aspects which fulfills specific requirements of buyers through its mobile platform.
The campaign seeks to establish IndiaMart as the first port of call for all business buyers. “With ‘Kaam Yahin Banta Hai’ as the brand promise, we wish to showcase the ease and convenience that the platform offers to its buyers, by connecting them to the most relevant suppliers. Targeted at the smart buyers who are looking for a much reliable, quick and effective solution for all their key buying requirements, the IndiaMart app helps shorten the time that they spend in finding genuine and right business partners,” says IndiaMart vice president – marketing Sumit Bedi.
The e-tailer has roped in Bollywood actor Irrfan Khan as the brand ambassador. “Khan’s persona is very much in line with the values of IndiaMart, as the brand strongly displays responsibility and integrity. Moreover, Khan is one of the most celebrated actors of the Indian film industry, having an extremely effective style of communicating messages, by even adding humour, so that a common man is able to establish a connect. We were very confident that Khan would lend realism to our brand and would be able to connect with our target audience and drive the message home,” opines Bedi.
McCann Group has executed the campaign capturing the USP of IndiaMart: convenience – ease of buying. The campaign targets TV, online display and social media. “Apart from mass platforms like TV and online display, social media is an extremely fast moving medium in today’s world and is probably the best way to make your brand be heard. Gaining so much of popularity, we are happy to have connected with a huge set of people on these platforms,” he informs.
http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/indiamart-to-focus-on-app-launches-new-campaign-150627
One of the oldest players in the business, IndiaMart, has launched two new TVCs to maximise its mobile penetration. Echoing its core motto ‘Kaam Yahin Banta Hai,’ the campaign featuring Irrfan Khan emphasises on various aspects which fulfills specific requirements of buyers through its mobile platform.
The campaign seeks to establish IndiaMart as the first port of call for all business buyers. “With ‘Kaam Yahin Banta Hai’ as the brand promise, we wish to showcase the ease and convenience that the platform offers to its buyers, by connecting them to the most relevant suppliers. Targeted at the smart buyers who are looking for a much reliable, quick and effective solution for all their key buying requirements, the IndiaMart app helps shorten the time that they spend in finding genuine and right business partners,” says IndiaMart vice president – marketing Sumit Bedi.
The e-tailer has roped in Bollywood actor Irrfan Khan as the brand ambassador. “Khan’s persona is very much in line with the values of IndiaMart, as the brand strongly displays responsibility and integrity. Moreover, Khan is one of the most celebrated actors of the Indian film industry, having an extremely effective style of communicating messages, by even adding humour, so that a common man is able to establish a connect. We were very confident that Khan would lend realism to our brand and would be able to connect with our target audience and drive the message home,” opines Bedi.
McCann Group has executed the campaign capturing the USP of IndiaMart: convenience – ease of buying. The campaign targets TV, online display and social media. “Apart from mass platforms like TV and online display, social media is an extremely fast moving medium in today’s world and is probably the best way to make your brand be heard. Gaining so much of popularity, we are happy to have connected with a huge set of people on these platforms,” he informs.
http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/indiamart-to-focus-on-app-launches-new-campaign-150627
