MUMBAI: The digital consumer is on his way to become the king of media and entertainment. It is he who will dictate future content trends, platform specifics and most importantly revenue flows. How can the vast media and entertainment ecosystem channelise its vision towards a sustainable revenue system reaping off the all encompassing digital landscape – overhauling payment gateways, broadband speed and consumer sensitisation?
Seeking answers to these questions, a panel discussion was held in FICCI Frames 2015 moderated by BBC Global News presenter Matthew Amroliwala. The panel comprised Star India digital head Ajit Mohan, Yahoo India MD Gurmit Singh, UCWeb India MD Kenny Ye and Airtel global voice and data business CEO and director Srinivasan Gopalan.
The digital platform is yet to have a concrete revenue model and most of the content available now is free content. Mohan said, “India is going to shape innovation in mobile and not the United States and hence we need to have our own model and cannot refer to any other. My observation is that consumers are underserved and they are absolutely ready for real and fresh content in the VOD platform. It is a mass market and quality content will find recognition and appreciation.”
http://www.indiantelevision.com/specials/event-coverage/ficci-frames/india-will-shape-mobile-innovation-ajit-mohan-150328
Seeking answers to these questions, a panel discussion was held in FICCI Frames 2015 moderated by BBC Global News presenter Matthew Amroliwala. The panel comprised Star India digital head Ajit Mohan, Yahoo India MD Gurmit Singh, UCWeb India MD Kenny Ye and Airtel global voice and data business CEO and director Srinivasan Gopalan.
The digital platform is yet to have a concrete revenue model and most of the content available now is free content. Mohan said, “India is going to shape innovation in mobile and not the United States and hence we need to have our own model and cannot refer to any other. My observation is that consumers are underserved and they are absolutely ready for real and fresh content in the VOD platform. It is a mass market and quality content will find recognition and appreciation.”
http://www.indiantelevision.com/specials/event-coverage/ficci-frames/india-will-shape-mobile-innovation-ajit-mohan-150328