India one of fastest growing markets forTwitter

[Dinesh jain]

With more and more people getting engaged
with the micro-blogging website, India is
turning out to be one of the fastest growing
markets for the US-based Twitter, a top
company official said here Saturday.

"India is a big market for us. It is one of our
fastest growing markets and we will be
investing more here," Katie Jacobs Stanton,
vice president, global media, Twitter said. She
was speaking at the HT Leadership Summit.
Stanton said 78 per cent of the Twitter traffic
now comes from outside the US, which
signifies the growing importance of emerging
markets.

"India is a growing market, which can be
ascertained by the fact that the Lok Sabha
elections generated about 60 million tweets,"
she said.

According to a recent report, 'Internet in India
2014', jointly published by the Internet and
Mobile Association of India (IAMAI) and IMRB
International, the number of internet users in
India would reach 302 million by December
2014, registering a year-on-year growth of 32
per cent over last year.

"In October 2014, there were 278 million
internet users in India. Currently, India has the
third largest internet users' base in the world
but it is estimated that by December 2014,
India will overtake the US as the second
largest Internet users' base in the world," the
study said.

China currently leads with more than 600
million internet users while the US currently
has an estimated 279 million internet users.
While discussing whether social media is
eating up the share of big media, Stanton said:
"We are not here to put media out of business.
In fact, journalists were the first users of the
median to break and consume news."

India one of fastest growing markets for Twitter