Idea launches 4G services in UP East

[rahul1117kumar]

Number three telco Idea Cellular on Thursday launched its 4G services in UP East. Starting with Lucknow and Kanpur, Idea’s 4G services will cover Varanasi and Allahabad in February and cover 23 towns of UP East by March, the telco said in a statement.

The Aditya Birla Group-led telco will also offer its recently launched Digital Idea services that include apps Idea Music Lounge, Idea Movie Club and Idea Game Spark in UP East.

“Idea has been the fastest growing operator in UP East. With our strong growth in market share, we now have over 1 crore customers in the circle," Sanjay David, Chief Operating Officer – Uttar Pradesh East, Idea Cellular said.

The telco has also introduced tariff packs, bundled smartphone offers and digital content like hourly 4G data packs priced at Rs19, handset upgrade offers, complimentary 4G SIM card upgrade and smartphone deals.

“Idea has consistently invested in network expansion to become a pan-India wireless broadband operator. Over the last one year, Idea has more than doubled its mobile broadband network on 3G/4G platform, and now covers over 50% of India’s population," Anish Roy, COO-Corporate, Idea Cellular said in a statement.

The launch takes the telco's 4G services to 12 circles now. Idea’s mobile broadband data services caters to nearly 500 million users across 100,000 towns and villages. Post the October 2016 spectrum auction, Idea Cellular has further enhanced its spectrum portfolio, sufficient to take care of the majority of its future capacity requirements, specifically in its 15 leadership markets.

Idea Cellular: idea launches 4g services in up east, Telecom News, ET Telecom

 

[rahul1117kumar]

Idea Cellular 4G services to reach 23 towns in UP East by next month

Idea Cellular , one of the fastest growing telecom operator in India announced the launch of 4G services in UP East starting with the two major towns of Lucknow and Kanpur. Idea’s 4G services will cover other two major towns of Varanasi and Allahabad within this month and 23 more towns of UP East by March 2017, said the company.

Idea also unveiled Digital Idea, a suite of digital applications for on-the-move consumers of UP East. As part of the Digital Idea offerings, the company will offer a suite of 3 entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 1 crore customers in the circle.

Speaking at the 4G launch event in the city, Anish Roy, COO-Corporate, Idea Cellular said, “Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 3G/4G platform, and now covers over 50% of India’s population.”

Idea’s mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages. Unveiling Digital Idea, Lakshmi Narayana, director – operations, Idea Cellular said, “Idea has forayed into digital services with the launch of 3 entertainment apps and this is just the beginning. Going forward, Idea will also expand its digital offerings into digital communication, digital payments, cloud and storage, digital information and many more.”

Speaking on the occasion, Sanjay David, chief operating officer - Uttar Pradesh East, Idea Cellular said, “Idea has been the fastest growing operator in UP East. With our strong growth in market share, we now have over 1 crore customers in the circle who will now experience high-speed 4G services for their infotainment needs. Starting with the main towns of Lucknow and Kanpur, Idea 4G services will be rapidly expanded to cover all major cities in the region, over the next few months.”

Idea Cellular: idea cellular 4g services to reach 23 towns in up east by next month, Telecom News, ET Telecom

 

[Sarkar]

Launching everywhere except in East [emoji35]