Anup Tiwari
Member
- Joined
- 10 Aug 2013
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NEW DELHI: For a country in which
cricket has been the most popular,
most covered and most profitable
sport for decades, getting behind
the national hockey team is
something of a rarity. This, despite
hockey being a fast-paced, wholly
engaging sport that when played in
India has attracted crowds - the
2010 Men's Hockey World Cup and
more recently the Hero Hockey India
League saw near capacity crowds at
various centres.
Ahead of the Indian men's hockey
team's Hockey World League semi-
final campaign to be played in
Antwerp from June 20 to July 15, the
host broadcaster, Star Sports, has
released a compelling TV
advertisement aimed at garnering
the public's support for the national
team. The ad features leading
players such as Sardar Singh, the
captain, Sreejesh Raveendran and
Birendra Lakra, as well as chief coach
Paul Van a** telling a gathered
Indian media contingent that the
hockey team is now performing
better than even in recent times but
does not get the support of either
the public or the media.
http://m.timesofindia.com/sports/ho...Lets-rally-for-India/articleshow/47624974.cms
cricket has been the most popular,
most covered and most profitable
sport for decades, getting behind
the national hockey team is
something of a rarity. This, despite
hockey being a fast-paced, wholly
engaging sport that when played in
India has attracted crowds - the
2010 Men's Hockey World Cup and
more recently the Hero Hockey India
League saw near capacity crowds at
various centres.
Ahead of the Indian men's hockey
team's Hockey World League semi-
final campaign to be played in
Antwerp from June 20 to July 15, the
host broadcaster, Star Sports, has
released a compelling TV
advertisement aimed at garnering
the public's support for the national
team. The ad features leading
players such as Sardar Singh, the
captain, Sreejesh Raveendran and
Birendra Lakra, as well as chief coach
Paul Van a** telling a gathered
Indian media contingent that the
hockey team is now performing
better than even in recent times but
does not get the support of either
the public or the media.
http://m.timesofindia.com/sports/ho...Lets-rally-for-India/articleshow/47624974.cms
