Alibaba-backed payment platform Paytm is set to enter the online grocery market under a new business vertical to be headquartered in Bengaluru. The development, at a time when domestic e-commerce giant Flipkart is also preparing to start grocery retailing, a space currently dominated by small and mid-sized players, suggests investors and analysts are viewing grocery as the next big growth avenue in e-commerce.
Through affiliate Ant Financial Services, Chinese e-commerce giant Alibaba is infusing $575 million in Paytm, whose wallet user base recently touched 50 million. Paytm is going to use part of the fresh funding for its foray into the new business of grocery retailing.
Advertisement
[http://ds]
VALUE IN GROCERYClash of the biggies: Paytm’s entry into grocery retailing will mark a battle of e-commerce giantsSeparate business: The Alibaba-backed company’s foray into the grocery segment will be as a separate business vertical to be based out of BengaluruCurrent players: At present, the significant niche grocery players are Local Banya, ZopNow and Big BasketGrowth avenue: Online grocery market is growing 25-30 per cent annually in major citiesChallenge: Supply chain is a complex issue and has to be built in one city at a time
Paytm's grocery segment, initially with a team of about 20, is likely to begin operations soon. Online grocery is expected to help boost its transaction rates and customer acquisition, both important benchmarks for investors at the time of valuing a company for fresh funding.
"We want to build the whole ecosystem. We have been working on this for the past four to five months and the beta run of our separate app, for grocery business, is underway," Vijay Shekhar Sharma, founder and chief executive of One97 Communications, which runs Paytm, told Business Standard.
Paytm will be looking at about 10,000 transactions in the grocery space in the first few months, while the average ticket size for transactions in this segment is Rs 400-800.
Valued at about $1.5 billion, Paytm will have direct competition in the space from the likes of Flipkart, as well as niche players like Big Basket, ZopNow and Local Baniya.
Retail consultancy Technopak estimates online grocery business to grow at a rate of 25-30 per cent in major cities of India. Given that online grocery is emerging as one of the fastest-growing verticals in the retail business, a lot of other mid- and small-sized companies are expected to join the space in the coming weeks, say industry sources.
http://wap.business-standard.com/article/companies/grocery-to-be-next-gateway-for-paytm-115042000021_1.html
Through affiliate Ant Financial Services, Chinese e-commerce giant Alibaba is infusing $575 million in Paytm, whose wallet user base recently touched 50 million. Paytm is going to use part of the fresh funding for its foray into the new business of grocery retailing.
Advertisement
[http://ds]
VALUE IN GROCERYClash of the biggies: Paytm’s entry into grocery retailing will mark a battle of e-commerce giantsSeparate business: The Alibaba-backed company’s foray into the grocery segment will be as a separate business vertical to be based out of BengaluruCurrent players: At present, the significant niche grocery players are Local Banya, ZopNow and Big BasketGrowth avenue: Online grocery market is growing 25-30 per cent annually in major citiesChallenge: Supply chain is a complex issue and has to be built in one city at a time
Paytm's grocery segment, initially with a team of about 20, is likely to begin operations soon. Online grocery is expected to help boost its transaction rates and customer acquisition, both important benchmarks for investors at the time of valuing a company for fresh funding.
"We want to build the whole ecosystem. We have been working on this for the past four to five months and the beta run of our separate app, for grocery business, is underway," Vijay Shekhar Sharma, founder and chief executive of One97 Communications, which runs Paytm, told Business Standard.
Paytm will be looking at about 10,000 transactions in the grocery space in the first few months, while the average ticket size for transactions in this segment is Rs 400-800.
Valued at about $1.5 billion, Paytm will have direct competition in the space from the likes of Flipkart, as well as niche players like Big Basket, ZopNow and Local Baniya.
Retail consultancy Technopak estimates online grocery business to grow at a rate of 25-30 per cent in major cities of India. Given that online grocery is emerging as one of the fastest-growing verticals in the retail business, a lot of other mid- and small-sized companies are expected to join the space in the coming weeks, say industry sources.
http://wap.business-standard.com/article/companies/grocery-to-be-next-gateway-for-paytm-115042000021_1.html
