Minister of State for Tourism, Culture and Civil Aviation Dr Mahesh Sharma launched the new edition of ‘Atithi Devo Bhava’ television commercials and a brochure titled ‘India: The Land of Yoga’ in New Delhi.
The four films, made on the theme of ‘Atithi Devo Bhava’, spread awareness about ways to extend hospitality to tourists visiting India by adopting an honest and helpful attitude, as well as maintaining cleanliness and hygiene.
Bollywood actor Aamir Khan is the brand ambassador for these films directed by ad maker Prasoon Joshi.
Thanking Khan and Joshi for their help in boosting the image of tourism in India, Sharma said that security, hospitality, and cleanliness are the main strengths of tourism in India and the Ministry of Tourism is working on a mission mode to achieve these objectives.
Joshi added that ‘Atithi Devo Bhava’ forms the core of Indian culture and citizens must promote it to boost tourism. The four films launched today would be telecast across television channels to spread the message of ‘Atithi Devo Bhava’.
The minister also said that the Indian government has launched a helpline 1363 or 1800-111-363 to help foreign tourists and guide them on their arrival in India. The helpline will be available in 12 foreign languages within a month to help the tourists. Currently, the helpline is available in Hindi and English.
Read more at: Govt launches new ‘Atithi Devo Bhava’ TVCs with Aamir Khan | TelevisionPost.com | TelevisionPost.com
The four films, made on the theme of ‘Atithi Devo Bhava’, spread awareness about ways to extend hospitality to tourists visiting India by adopting an honest and helpful attitude, as well as maintaining cleanliness and hygiene.
Bollywood actor Aamir Khan is the brand ambassador for these films directed by ad maker Prasoon Joshi.
Thanking Khan and Joshi for their help in boosting the image of tourism in India, Sharma said that security, hospitality, and cleanliness are the main strengths of tourism in India and the Ministry of Tourism is working on a mission mode to achieve these objectives.
Joshi added that ‘Atithi Devo Bhava’ forms the core of Indian culture and citizens must promote it to boost tourism. The four films launched today would be telecast across television channels to spread the message of ‘Atithi Devo Bhava’.
The minister also said that the Indian government has launched a helpline 1363 or 1800-111-363 to help foreign tourists and guide them on their arrival in India. The helpline will be available in 12 foreign languages within a month to help the tourists. Currently, the helpline is available in Hindi and English.
Read more at: Govt launches new ‘Atithi Devo Bhava’ TVCs with Aamir Khan | TelevisionPost.com | TelevisionPost.com
