Government mandated Country of Origin and other details on e-commerce platforms

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The government has notified new consumer protection rules, mandating that sellers on e-commerce platforms like Amazon and Flipkart provide key details of their goods and services, including the country of origin, name and other details of importer and guarantees related to the genuineness of their products.

All electronic retailers offering goods and services to Indian consumers, whether registered in India or overseas, will have to honour the rules, failing which strict penal action will be initiated, food and consumer affairs minister Ram Vilas Paswan had said in a video-conference on Monday.

Consumer protection: Govt tightens scrutiny of sellers on e-commerce platforms like Amazon, Flipkart