Google India announces the Great Online Shopping Festival 2014 from 11th to 12th Dec

[Dileep Kumar]

Google India announces the Great Online Shopping Festival 2014 from 11th to 12th December



If you are about to buy yourself some new clothes, electronics or household items, hold your horses as Google India has announcedthe Great Online Shopping Festival (GOSF) for 2014.

For those who don’t know, GOSF brings together several online retailers across India to offer discounts on their products.

The initiative was launched by Google in 2012 to boost the adoption of online shopping in India.

Rajan Anandan, VP & Managing Director, Google India, said, “Great Online Shopping Festival is India’s version of cyber Monday in the West and is an exciting platform to raise awareness and consumer adoption of online shopping in India.”

Google has announced that the shopping festival will run between 10 – 12th December, which is just two weeks away. In addition, the GOSF website has announced a pre-party on November 25, as a prelude to the actual shopping festival.

Several websites, including Snapdeal, FabFunish and FirstCry have geared up for the GOSF sale.

Coupon Dunia has already listedGOSF shopping coupons for different shopping websites.

Last year, though the festival attracted lots of interest, it met with several road blocks. Less than an hour after the festival went live, the site went down due to a technical error. Google then had to extend the festival by another day.

Hopefully, the GOSF team will be better armed this time to run the festival smoothly.

GOSF aims to bring more Indians onto the web, while also boosting sales of various online portals.

Google itself has a lot to gain through the GOSF sale. As reported by NextBigWhat, Google India’s revenues have skyrocketted by 48% over last year. As the festival attracts hordes of new online shoppers, Google stands to benefit with the multitude of advertisements and marketing campaigns launched by e-commerce portals.

According to the NextBigWhat, “Google makes no money out of GOSF, but through the entire year, they probably make more money than Ecommerce portals.”

Google India announces the Great Online Shopping Festival 2014 from 11th to 12th December Tech2 Mobile

 

[iSK]

Good Update Dileep Bro.

 

[Dinesh jain]

A few days ago Google had announced that it
will hold this year's Great Online Shopping Fest
(GOSF) from December 10 to December 12.

Now we have more details about the fest. The
company is saying that the fest will see over
450 brands offering hundreds of deals.
Most notable of these deals are going to what
Google is calling Rs 299 deals and discount on
the recently-launched Nexus 6.

Focusing on the first time buyers, "GOSF this
year will feature a special section of Rs 299
(deals) with heavily discounted products with
free shipping and cash on delivery option," a
Google spokesperson said. "The section is
designed to excite first time buyers and will
feature products and offers from leading
brands like Philips, Uber, JBL, Benetton, Alia
Bhatt collection, EverPure water purifier and
many exciting free rewards from My Universe."
As for the Nexus 6, the company has not yet
revealed the nature of discount it will offer.

"This year during Google's Great online
shopping festival, we are very excited to be
featured as one of the leading brands for the
exclusive launch of Nexus 6 with our partner,"
said Amit Boni, general manager of Motorola
India.

The word "partner" suggests that the discount
on the Nexus 6 will be available on Flipkart,
which is also likely to be the part of the GOSF.
Google said that in partnership with select
brands, it will launch a contest tomorrow in the
run up to the shopping. The contest will offer
goods and discounts worth a total of Rs 2.5
lakh.

GOSF was launched by Google in 2012. Last
year, 2 million users visited gosf.in and over 16
million users visited partner sites. "GOSF is
India's version of Cyber Monday. The
consumer confidence to shop online has grown
considerably in the last 12 months, boosting
the growth of both large multinational and
homegrown companies. Our recent report
projects that the Industry will continue to see
robust growth in next few years making it a
$15 billion industry by 2016," said Rajan
Anandan, VP & managing director at Google
India.