rahul1117kumar
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Gionee has signed on Virat Kohli as brand ambassador, as it increases its presence in the country where Chinese smartphone makers including the company have eaten into market shares of local and multinational rivals.
The Shezen-headquartered phone maker also plans to increase the number of retail stores in the country to 500, up five times, in 2017 with the aim to reach a larger target audience base. The company did not share the contract value for Kohli, Chinese mobile phone companies are eating into sales of Indian and multinational manufacturers and Gionee wants to double its market share by March, from about 5% six months ago.
It is pinning its hopes on its the marketing budget - it hired first brand ambassador, actress Alia Bhatt, who has been signed on for two years - and the reach of about 8,000 retailers in the offline market, to achieve this target. The company spent about Rs 200 crore during Diwali period in 2016.
Virat Kohli: gionee signs on virat kohli as brand ambassador, Telecom News, ET Telecom
The Shezen-headquartered phone maker also plans to increase the number of retail stores in the country to 500, up five times, in 2017 with the aim to reach a larger target audience base. The company did not share the contract value for Kohli, Chinese mobile phone companies are eating into sales of Indian and multinational manufacturers and Gionee wants to double its market share by March, from about 5% six months ago.
It is pinning its hopes on its the marketing budget - it hired first brand ambassador, actress Alia Bhatt, who has been signed on for two years - and the reach of about 8,000 retailers in the offline market, to achieve this target. The company spent about Rs 200 crore during Diwali period in 2016.
Virat Kohli: gionee signs on virat kohli as brand ambassador, Telecom News, ET Telecom
