rahul1117kumar
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The year has almost come to an end, and for any social media fanatic, other than all the parties and resolutions, the end of year also brings in rewinds and flashbacks to the yearlong trends. After Twitter and Appl e, Google -owned YouTub e has revealed what got the Indians glued to its website this year.
YouTube revealed that out of everything, Rajinikanth starrer Kabali ruled the charts to become the top-trending movie trailer of the year. Standup comedian Kapil Sharma’s show featuring Salman Khan, followed by The Viral Fever playing truth or dare with dad and All India Bakchod ’s honest portrayal of bars and restaurants , climbed up as the top trending video’s of the year. Entertainment aside, after the demonetization, people in India showed most curiosity about videos on GPS chip in the new Rs 2,000 note .
YouTube also released a top-ten list of the most popular videos, music videos and Bollywood trailers from 2016. These have been selected based on the time spent watching, sharing, commenting and liking these videos. Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers.
While Kapil Sharma’s Sultan episode was the top-trending video, The Voice India Kids: Ayat Shaikh episode, and Crime Patrol Dial 100: Andhkaar followed in popularity.
In Music, 2016 seemed to be all about Kala Chashma with 45 million views, and Kar Gayi Chull and Baby Ko Bass Pasand Hai taking the next slots. When it comes to movies, Rajinikanth as Kabali went viral with Aamir Khan’s Dangal and Salman Khan’s Sultan following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit.
From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s #ApniDukaan taking the next spots.
Additionally, in 2016, more than 200 YouTube stars from across 18 countries accepted YouTube’s Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Oh by the way, YouTube got Major Lazer to help them out with an original mix too.
Top trending videos:
The Kapil Sharma Show: Sultan
The Voice India Kids: Ayat Shaikh
Crime Patrol Dial 100: Andhkaar
Complete truth of Rs 2000 notes with a chip embedded in it
TVF: Truth or Dare with Dad
TVF’s Permanent Roommates: The Parents
AIB : Honest Bars & Restaurants
Life Sahi Hai: The Maid
How Shah Rukh Khan Became The FAN – Gaurav
AIB Diwas: Zakir Khan
Top music videos:
Kala Chashma: Baar Baar Dekho
Kar Gayi Chull: Kapoor & Sons
Baby Ko Bass Pasand Hai: Sultan
Bulleya: Ae Dil Hai Mushkil
Cham Cham: Baaghi
GF BF: T-Series
Hua hain Aaj Pehli Baar: Sanam Re
Ae Dil Hai Mushkil
Jabra:Fan
The Breakup Song: Ae Dil Hai Mushkil
Top movie trailers:
Kabali Tamil Movie
Dangal
Sultan
MS Dhoni – The Untold Story
Shivaay
Befikre
Ae Dil Hai Mushkil
Fan
Baaghi
Dishoom
From Kabali to Dangal: YouTube reveals what Indians watched and shared in 2016
YouTube revealed that out of everything, Rajinikanth starrer Kabali ruled the charts to become the top-trending movie trailer of the year. Standup comedian Kapil Sharma’s show featuring Salman Khan, followed by The Viral Fever playing truth or dare with dad and All India Bakchod ’s honest portrayal of bars and restaurants , climbed up as the top trending video’s of the year. Entertainment aside, after the demonetization, people in India showed most curiosity about videos on GPS chip in the new Rs 2,000 note .
YouTube also released a top-ten list of the most popular videos, music videos and Bollywood trailers from 2016. These have been selected based on the time spent watching, sharing, commenting and liking these videos. Collectively, the top 10 videos have 70 million views and the channels who make them have more than 45 million subscribers.
While Kapil Sharma’s Sultan episode was the top-trending video, The Voice India Kids: Ayat Shaikh episode, and Crime Patrol Dial 100: Andhkaar followed in popularity.
In Music, 2016 seemed to be all about Kala Chashma with 45 million views, and Kar Gayi Chull and Baby Ko Bass Pasand Hai taking the next slots. When it comes to movies, Rajinikanth as Kabali went viral with Aamir Khan’s Dangal and Salman Khan’s Sultan following closely behind. The biopic of MS Dhoni featuring Sushant Singh Rajput was also a huge hit.
From an ads perspective, it is quite evident from the YouTube Leaderboard 2016 that several brands chose to create long format ads for a primarily digital-first audience. In fact, seven out of top 10 most watched ads in 2016 were over 90 seconds long. And audiences too were willing to invest their time and attention on ads that are narrative-driven and take a storytelling approach. #Dettolsheronkepanje was the most viewed ads for 2016 with close to 13 million views, and #Ranveerchingreturns and Amazon’s #ApniDukaan taking the next spots.
Additionally, in 2016, more than 200 YouTube stars from across 18 countries accepted YouTube’s Ultimate 2016 Rewind Challenge to pay homage to the biggest videos, memes, channels, songs, and pop culture moments of the year. Oh by the way, YouTube got Major Lazer to help them out with an original mix too.
Top trending videos:
The Kapil Sharma Show: Sultan
The Voice India Kids: Ayat Shaikh
Crime Patrol Dial 100: Andhkaar
Complete truth of Rs 2000 notes with a chip embedded in it
TVF: Truth or Dare with Dad
TVF’s Permanent Roommates: The Parents
AIB : Honest Bars & Restaurants
Life Sahi Hai: The Maid
How Shah Rukh Khan Became The FAN – Gaurav
AIB Diwas: Zakir Khan
Top music videos:
Kala Chashma: Baar Baar Dekho
Kar Gayi Chull: Kapoor & Sons
Baby Ko Bass Pasand Hai: Sultan
Bulleya: Ae Dil Hai Mushkil
Cham Cham: Baaghi
GF BF: T-Series
Hua hain Aaj Pehli Baar: Sanam Re
Ae Dil Hai Mushkil
Jabra:Fan
The Breakup Song: Ae Dil Hai Mushkil
Top movie trailers:
Kabali Tamil Movie
Dangal
Sultan
MS Dhoni – The Untold Story
Shivaay
Befikre
Ae Dil Hai Mushkil
Fan
Baaghi
Dishoom
From Kabali to Dangal: YouTube reveals what Indians watched and shared in 2016
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