Sports is a lucrative genre for broadcasters as advertisers fritter huge sums of money for both on-ground and on-air sponsorships. However, the bang for their buck is received only when the camera lens captures their brand. Moreover, viewers too expect an exquisite exhibition of imagery on their television screen for sporting events. All this and more is tirelessly taken care of by the sports production unit deployed on the field.
At a time when ‘sports’ in India is synonymous with ‘cricket’ as ‘photocopy’ is to ‘Xerox,’ Kolkata based Greymind Communications aspires to be the lenses covering all the football matches in the Indian sub-continent as well as in South East Asia.
Greymind Communications founded by Anilava Chatterjee and Aniruddha Goharoy kicked off its journey in 2006 by producing the live telecast of Sahara Kolkata Premier League. The matches were shown on the Bengali news channel 24 Ghanta for two consecutive years (2006 and 2007). Greymind also produced 33 live matches of Calcutta Football League (CFL) for Star Network and matches were shown on Jalsa Movies this year. Last year, the company produced 65 live matches for same network in CFL and IFA Shield.
Speaking exclusively to Indiantelevision.com, Chatterjee asserts, “We have traveled a long distance since our inception and there are miles to go as we have high aspirations. When we started our journey in 2006, the scenario was different in India. Now it’s getting better everyday, which is a huge encouragement for us. Last year we covered CFL for Star India and I must say Star has raised the bar with their quality conscious quotient. The experience with CFL 2014 – 15 was a morale booster for us. The matches had thrill and the crowd liked it. We managed to get highest ever television ratings for the sport.”
Having their share of covering big-ticket matches of international magnitude, Greymind also shot the Argentina VS Venezuela match featuring Lionel Messi in Salt Lake Stadium Kolkata. “The stadium had more than one lakh spectators screaming Messi’s name and there were billions across the globe sitting in front of television screens to see Messi dribbling and dodging. We covered the Argentina VS Venezuela match in 2011 in HD and it was indeed a great experience. We deployed 16 cameras with one fixed on Messi. The match was going to be covered worldwide and there was no room for a glitch. I am happy to say that we successfully covered the match,” Chaterjee adds.
While 16 cameras in a football match is not that big a figure as the UEFA Champions League, English Premier League and other important football tournament matches are covered by as many as 32 - 40 HD cameras with a camera fixed on each player. On the other hand, a few of them focus on the crowd, managers, staffs and officials. In that sense, there is a lot yet to be done in India. Greymind produced I League 2014-15 with 11 cameras whereas IMG covered Indian Super League (ISL) with 17 cameras.
http://www.indiantelevision.com/television/tv-channels/sports/football-production-in-india-rejuvenated-with-isl-anilava-chatterjee-150606
At a time when ‘sports’ in India is synonymous with ‘cricket’ as ‘photocopy’ is to ‘Xerox,’ Kolkata based Greymind Communications aspires to be the lenses covering all the football matches in the Indian sub-continent as well as in South East Asia.
Greymind Communications founded by Anilava Chatterjee and Aniruddha Goharoy kicked off its journey in 2006 by producing the live telecast of Sahara Kolkata Premier League. The matches were shown on the Bengali news channel 24 Ghanta for two consecutive years (2006 and 2007). Greymind also produced 33 live matches of Calcutta Football League (CFL) for Star Network and matches were shown on Jalsa Movies this year. Last year, the company produced 65 live matches for same network in CFL and IFA Shield.
Speaking exclusively to Indiantelevision.com, Chatterjee asserts, “We have traveled a long distance since our inception and there are miles to go as we have high aspirations. When we started our journey in 2006, the scenario was different in India. Now it’s getting better everyday, which is a huge encouragement for us. Last year we covered CFL for Star India and I must say Star has raised the bar with their quality conscious quotient. The experience with CFL 2014 – 15 was a morale booster for us. The matches had thrill and the crowd liked it. We managed to get highest ever television ratings for the sport.”
Having their share of covering big-ticket matches of international magnitude, Greymind also shot the Argentina VS Venezuela match featuring Lionel Messi in Salt Lake Stadium Kolkata. “The stadium had more than one lakh spectators screaming Messi’s name and there were billions across the globe sitting in front of television screens to see Messi dribbling and dodging. We covered the Argentina VS Venezuela match in 2011 in HD and it was indeed a great experience. We deployed 16 cameras with one fixed on Messi. The match was going to be covered worldwide and there was no room for a glitch. I am happy to say that we successfully covered the match,” Chaterjee adds.
While 16 cameras in a football match is not that big a figure as the UEFA Champions League, English Premier League and other important football tournament matches are covered by as many as 32 - 40 HD cameras with a camera fixed on each player. On the other hand, a few of them focus on the crowd, managers, staffs and officials. In that sense, there is a lot yet to be done in India. Greymind produced I League 2014-15 with 11 cameras whereas IMG covered Indian Super League (ISL) with 17 cameras.
http://www.indiantelevision.com/television/tv-channels/sports/football-production-in-india-rejuvenated-with-isl-anilava-chatterjee-150606
