With the countdown to the ICC Cricket World 2015 already on, digital players are gearing up to attract viewers.
ESPNcricinfo is one such digital sports content provider that has launched a variety of properties with videos and analyses to get more audiences on to their site.
Speaking to exchange4media, Ramesh Kumar, Head of ESPN
Digital Media India & ESPNcricinfo shared his plans for the ICC Cricket World Cup, monetization of content and competition.
What are your plans with regards to the ICC Cricket World Cup 2015?
ESPNcricinfo Match Point happens as a game around game programming with pre-game, mid-
game and end game.
So we would be doing that for the (ICC Cricket) World Cup for all the
matches. In addition, we will be launching our dedicated, completely responsive video microsite,with a whole lot of content looking at the various
contenders for the cricket World Cup.
So essentially we are doing a preview of all the World Cup teams with the video feature, such as
various men of the finals, who played in the finals with clips, 50 World Cup vignettes based on great
moments, top performances in the World Cup, and once the event starts, in Australia-New Zealand we would have editorial info from
various parts of the countries.
We would also be launching a feature called ESPNcricinfo Insights, which essentially looks at interesting statistical nuggets, interesting analysis around the place, players, teams during various stages of the match
and analysing performances.
We also started our 100-day countdown of the cricket World Cup, launched the dedicated cricket World Cup site and launched the World Cup timeline, which essentially looks at the past performance at the previous World Cups.
The ESPNcricinfo travel site
is positioned as a one-stop shop for anyone wanting to travel to any of the venues during the World Cup. http://www.exchange4media.mobi/story.aspx?news_id=58214§ion_id=6
ESPNcricinfo is one such digital sports content provider that has launched a variety of properties with videos and analyses to get more audiences on to their site.
Speaking to exchange4media, Ramesh Kumar, Head of ESPN
Digital Media India & ESPNcricinfo shared his plans for the ICC Cricket World Cup, monetization of content and competition.
What are your plans with regards to the ICC Cricket World Cup 2015?
ESPNcricinfo Match Point happens as a game around game programming with pre-game, mid-
game and end game.
So we would be doing that for the (ICC Cricket) World Cup for all the
matches. In addition, we will be launching our dedicated, completely responsive video microsite,with a whole lot of content looking at the various
contenders for the cricket World Cup.
So essentially we are doing a preview of all the World Cup teams with the video feature, such as
various men of the finals, who played in the finals with clips, 50 World Cup vignettes based on great
moments, top performances in the World Cup, and once the event starts, in Australia-New Zealand we would have editorial info from
various parts of the countries.
We would also be launching a feature called ESPNcricinfo Insights, which essentially looks at interesting statistical nuggets, interesting analysis around the place, players, teams during various stages of the match
and analysing performances.
We also started our 100-day countdown of the cricket World Cup, launched the dedicated cricket World Cup site and launched the World Cup timeline, which essentially looks at the past performance at the previous World Cups.
The ESPNcricinfo travel site
is positioned as a one-stop shop for anyone wanting to travel to any of the venues during the World Cup. http://www.exchange4media.mobi/story.aspx?news_id=58214§ion_id=6
