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BlackBerry’s phones were a cult smash among business people – and BBM-addicted teens – but the iconic handsets have finally bitten the dust.
After another quarterly loss, BlackBerry Ltd has announced it will no longer design its own phones – and will outsource manufacturing of its once-core hardware, including its flagship smartphone.
BlackBerry reported another loss and sharp drop in revenue – and said Chief Financial Officer James Yersh would leave effective Oct. 1 for personal reasons.
The company has shifted its focus to software that companies and governments use to manage their mobile devices.
CEO John Chen said, ‘We have made investment over a billion-plus, all in software, all in security, and now we need to execute it.’
Analyst Ben Wood of the CSS Insight consultancy said, ‘BlackBerry can’t keep producing its own phones indefinitely just to serve a small subset of its clients addicted to its home-grown devices.
‘BlackBerry had made no secret of the fact that it might shut down its own phone-making business. Pushing it out to a third party is a sensible solution – but any manufacturer making BlackBerry branded devices will ultimately face the same challenges.’
Source: BlackBerry stops making smartphones after 14 years | Metro News
After another quarterly loss, BlackBerry Ltd has announced it will no longer design its own phones – and will outsource manufacturing of its once-core hardware, including its flagship smartphone.
BlackBerry reported another loss and sharp drop in revenue – and said Chief Financial Officer James Yersh would leave effective Oct. 1 for personal reasons.
The company has shifted its focus to software that companies and governments use to manage their mobile devices.
CEO John Chen said, ‘We have made investment over a billion-plus, all in software, all in security, and now we need to execute it.’
Analyst Ben Wood of the CSS Insight consultancy said, ‘BlackBerry can’t keep producing its own phones indefinitely just to serve a small subset of its clients addicted to its home-grown devices.
‘BlackBerry had made no secret of the fact that it might shut down its own phone-making business. Pushing it out to a third party is a sensible solution – but any manufacturer making BlackBerry branded devices will ultimately face the same challenges.’
Source: BlackBerry stops making smartphones after 14 years | Metro News