Dus Ka Dum’ is coming back after a hiatus of nine years, SET is planning to make the show more interactive. The channel will launch a special app for ‘Dus Ka Dum’ which will go live on 18 March during the world television premiere of Salman Khan’s 2017 blockbuster ‘Tiger Zinda Hai’ on Sony Max.
Positioned as a ‘Definitive Guide To Today’s India’, this app will be the gateway for viewers to audition for the show and get an opportunity to share the screen space with the show’s host Salman Khan. The app will be exclusively available on Sony LIV.
SET looks to boost engagement with TV + digital integration for non-fiction shows
Positioned as a ‘Definitive Guide To Today’s India’, this app will be the gateway for viewers to audition for the show and get an opportunity to share the screen space with the show’s host Salman Khan. The app will be exclusively available on Sony LIV.
SET looks to boost engagement with TV + digital integration for non-fiction shows
