Dream Theatre set to roll out 2014 Fifa World Cup licensing programme for India

[Karthik]

Dream Theatre the Mumbai based brand management and licensing enterprise in association with Pacific Licensing Studio (PLS), Fifa's appointed licensing agent for South East Asia will launch Fifa's licensed merchandise collection in the country.

Acting as PLS's sub-agent, Dream Theatre will roll out the licensed merchandise collection. The merchandise range includes apparel, accessories, footwear, sporting goods; back to school supplies, stationery, home furnishing, eyewear and computer accessories and will be available in retail outlets across the country.

Dream Theatre founder CEO Jiggy George said, "I am evidently enthusiastic about this landmark. Football is gaining popularity in India and the FIFA World Cup is an epic event! We are proud to be associated with FIFA and on a personal note, our core team being big fans of football makes it even more fun! We are looking forward to unveiling a fantastic merchandise programme which will dovetail with the event."

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