Eyeing a bigger share of the merchandising and gaming pie, Disney India has now expanded its product offering by launching a mobile game and merchandise for its television series Arjun: Prince of Bali.
Launched about three weeks back, Disney’s first local animation propertyArjun: The Prince of Bali, developed in association with Green Gold Animation has tasted success in its first series and is back again to engage kids through a new range of merchandise and a game inspired by the show.
While in the first season of the show, one episode a week was aired, the second season will have two new episodes, which will air every Thursday and Friday at 3 pm.
Speaking about the same, Disney India VP and head content and communication media networks Vijay Subramaniam said, “Disney Channel in India tells uniquely tailored stories through great characters. The first season of Arjun gained immense popularity amongst our young viewers and we saw the potential to give them more opportunities to enjoy the story while continuing to entertain with the second season on the channel. Arjun inspired merchandise and a game will provide kids with a stronger and deeper engagement with their favourite local stories.”
Green Gold Animation founder and managing director Rajiv Chilaka added, “The audience has always got to see the princess in all Disney movies and series and probably for the first time the Indian audience will witness the Prince of Disney. It is a flamboyant character and we intend to showcase a lot of comedy, action and adventure with this show.”
The show’s second series continues to narrate the story of Prince Arjun of Bali and will focus on his coming of age journey as he now matures into a valiant prince while continuing to master newer techniques and strategies of warfare. The new series also explores the relationships with his friends and family and brings to light the jovial and lively side to the warrior prince.
The runner game around the show is set in the kingdom of Bali and is developed by Disney India’s Interactive division, Indiagames. The mobile game has features like weapon upgrades to make characters stronger as the levels progress.
http://www.indiantelevision.com/television/tv-channels/kids/disney-looks-to-exploit-arjun-across-platforms-launches-merchandise-mobile-game-150601
Launched about three weeks back, Disney’s first local animation propertyArjun: The Prince of Bali, developed in association with Green Gold Animation has tasted success in its first series and is back again to engage kids through a new range of merchandise and a game inspired by the show.
While in the first season of the show, one episode a week was aired, the second season will have two new episodes, which will air every Thursday and Friday at 3 pm.
Speaking about the same, Disney India VP and head content and communication media networks Vijay Subramaniam said, “Disney Channel in India tells uniquely tailored stories through great characters. The first season of Arjun gained immense popularity amongst our young viewers and we saw the potential to give them more opportunities to enjoy the story while continuing to entertain with the second season on the channel. Arjun inspired merchandise and a game will provide kids with a stronger and deeper engagement with their favourite local stories.”
Green Gold Animation founder and managing director Rajiv Chilaka added, “The audience has always got to see the princess in all Disney movies and series and probably for the first time the Indian audience will witness the Prince of Disney. It is a flamboyant character and we intend to showcase a lot of comedy, action and adventure with this show.”
The show’s second series continues to narrate the story of Prince Arjun of Bali and will focus on his coming of age journey as he now matures into a valiant prince while continuing to master newer techniques and strategies of warfare. The new series also explores the relationships with his friends and family and brings to light the jovial and lively side to the warrior prince.
The runner game around the show is set in the kingdom of Bali and is developed by Disney India’s Interactive division, Indiagames. The mobile game has features like weapon upgrades to make characters stronger as the levels progress.
http://www.indiantelevision.com/television/tv-channels/kids/disney-looks-to-exploit-arjun-across-platforms-launches-merchandise-mobile-game-150601
