Disney+ Hotstar forays into Fitness segment, started offering content

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Online streaming platform Disney+ Hotstar has entered into a strategic alliance with Brilliant Wellness to offer global health and wellness content to its subscribers. As per the partnership, the platform will now host top fitness experts, yoga and spiritual gurus, along with celebrity nutritionists spread across more than 100 fitness programs. Additionally, Sarva and Cult.Fit, have also come on board with Disney+ Hotstar to instil a healthy lifestyle and fitness regime among audiences bound by social distancing and lockdown restrictions.The alliance with these three industry leaders in health and fitness has provided the necessary impetus to the platform’s mission to connect with the audience in ways that help them lead happier lives, according to a Disney+ Hotstar spokesperson. “With free access to video offerings tailor-made to suit the staying-at-home population, workout regimes that can be done through the day and fitness mantras to suit the current times, we want to help people to be healthy. To make this relevant across India, our content will be available in English, Hindi as well as Telugu. Going forward, we will also provide content in Kannada,” the spokesperson added.

Disney+ Hotstar forays into fitness segment; partners with Brilliant Wellness, Cult.Fit and Sarva - The Financial Express