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Discovery — which is about to become Warner Bros. Discovery within the next month, when its merger with AT&T’s WarnerMedia closes — has confirmed its plans to combine its current streaming service Discovery Plus and WarnerMedia’s HBO Max into one service, rather than offer the two platforms as a bundle.
Discovery CFO Gunnar Wiedenfels, who will also serve as CFO of the newly combined Warner Bros. Discovery, said Monday during the Deutsche Bank 30th Annual Media, Internet & Telecom Conference that Discovery is making preparations to combine the two streamers, marking the first time the company has actually revealed its post-merger strategy for Discovery Plus and HBO Max, amid speculation they could remain solo platforms with bundling options. But before they are combined, Wiedenfels says the first step during integration will be some form of bundling, while the new company figures out the best way to merge the two platforms.
Discovery CFO Gunnar Wiedenfels, who will also serve as CFO of the newly combined Warner Bros. Discovery, said Monday during the Deutsche Bank 30th Annual Media, Internet & Telecom Conference that Discovery is making preparations to combine the two streamers, marking the first time the company has actually revealed its post-merger strategy for Discovery Plus and HBO Max, amid speculation they could remain solo platforms with bundling options. But before they are combined, Wiedenfels says the first step during integration will be some form of bundling, while the new company figures out the best way to merge the two platforms.
HBO Max and Discovery Plus Will Be Combined Into One Platform
HBO Max and Discovery Plus will become a combined streamer once Discovery and WarnerMedia have merged into Warner Bros. Discovery.
variety.com