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PepsiCo ended its 11-year endorsement contract with India's One-day and Twenty20 Cricket Captain MS Dhoni.
"At PepsiCo, our focus in advertising and marketing is to make our products the hero and celebrate the hero," said PepsiCo VP for beverages Vipul Prakash as reported by Economic Times.
Popular names currently endorsing PepsiCo brands include cricketer Virat Kohli and actors Ranbir Kapoor and Parineeti Chopra.Kohli is seen as an emerging new icon as he charges close to Rs 2 crore a day.
"Brands like Pepsi are vibrant and youthful," said entertainment marketing company Percept's joint managing director Shailendra Singh to the newspaper. "While Dhoni has had his place in the sun, it's the younger ones like Virat with whom advertisers with youthful brands are likely to resonate with now," he added.
MS Dhoni exits crease after 11-year innings with PepsiCo
"At PepsiCo, our focus in advertising and marketing is to make our products the hero and celebrate the hero," said PepsiCo VP for beverages Vipul Prakash as reported by Economic Times.
Popular names currently endorsing PepsiCo brands include cricketer Virat Kohli and actors Ranbir Kapoor and Parineeti Chopra.Kohli is seen as an emerging new icon as he charges close to Rs 2 crore a day.
"Brands like Pepsi are vibrant and youthful," said entertainment marketing company Percept's joint managing director Shailendra Singh to the newspaper. "While Dhoni has had his place in the sun, it's the younger ones like Virat with whom advertisers with youthful brands are likely to resonate with now," he added.
MS Dhoni exits crease after 11-year innings with PepsiCo
