Dinesh jain
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Mahendra Singh Dhoni is the sole Indian
sportsman to figure on Forbes' list of the
world's most valuable athlete brands. The list,
topped by American basketball player LeBron
James also includes golfer Tiger Woods and
tennis stars Roger Federer and Rafael Nadal.
Dhoni is ranked fifth with a brand value of $20
million in 2014, slightly lower than $21 million
of last year.
Forbes said Dhoni signed bat sponsorship deals
with Spartan Sports and Amity University in
late 2013 worth a combined $4 million annually,
up from the $1 million Reebok was paying
previously.
Forbes's Most Valuable Athlete Brands in
Sports, lists 10 athletes whose endorsement
income exceeded the endorsement income
earned by their peers by the largest amount
during the past year.
James tops the list with a brand value of $37
million in 2014.
The NBA's biggest marketing star pulled in a
total of $53 million from endorsers like Nike,
McDonald's, Coca-Cola, Upper Deck.
The publication said for the first time since
2007 that the top athlete brand is not Woods
but James. James will be rejoining the
Cleveland Cavaliers after four season and two
National Basketball Association (NBA) titles
with the Miami Heat.
James pulled in $53 million off the court during
the past year and his brand is worth $37
million.
Woods is ranked second and has a 2014 brand
value of $36 million.
Woods' earnings took a hit after Electronic Arts
announced in 2013 that it would end its
relationship with him and his eponymous video
game after 14 versions.
On the third spot is Federer, whose brand
value in 2014 is $32 million.
The list also includes Jamaican sprinter Usain
Bolt on number 6, Portugal and Real Madrid
star Cristiano Ronaldo on 7, Argentine
professional footballer Lionel Messi on the 9
and Nadal on the 10 position.
The list is part of Forbes Fab 40, which
consists of the 10 most valuable sports brands
in businesses, events, teams and athletes and
quantifies the earning power of each brand
relative to its competitors.
Sporting event brands are based on revenue-
per-event-day.
The top event brand is the Super Bowl, which
last season generated an estimated $518
million in revenue from broadcasting, tickets,
the halftime show, concessions and licensing.
The Super Bowl has been the most valuable
sporting event brand in each of the six Fab 40
rankings since 2007, largely due the record
television ratings and advertising rate the
game generates.
Dhoni only Indian in Forbes' most valuable athlete brand list
sportsman to figure on Forbes' list of the
world's most valuable athlete brands. The list,
topped by American basketball player LeBron
James also includes golfer Tiger Woods and
tennis stars Roger Federer and Rafael Nadal.
Dhoni is ranked fifth with a brand value of $20
million in 2014, slightly lower than $21 million
of last year.
Forbes said Dhoni signed bat sponsorship deals
with Spartan Sports and Amity University in
late 2013 worth a combined $4 million annually,
up from the $1 million Reebok was paying
previously.
Forbes's Most Valuable Athlete Brands in
Sports, lists 10 athletes whose endorsement
income exceeded the endorsement income
earned by their peers by the largest amount
during the past year.
James tops the list with a brand value of $37
million in 2014.
The NBA's biggest marketing star pulled in a
total of $53 million from endorsers like Nike,
McDonald's, Coca-Cola, Upper Deck.
The publication said for the first time since
2007 that the top athlete brand is not Woods
but James. James will be rejoining the
Cleveland Cavaliers after four season and two
National Basketball Association (NBA) titles
with the Miami Heat.
James pulled in $53 million off the court during
the past year and his brand is worth $37
million.
Woods is ranked second and has a 2014 brand
value of $36 million.
Woods' earnings took a hit after Electronic Arts
announced in 2013 that it would end its
relationship with him and his eponymous video
game after 14 versions.
On the third spot is Federer, whose brand
value in 2014 is $32 million.
The list also includes Jamaican sprinter Usain
Bolt on number 6, Portugal and Real Madrid
star Cristiano Ronaldo on 7, Argentine
professional footballer Lionel Messi on the 9
and Nadal on the 10 position.
The list is part of Forbes Fab 40, which
consists of the 10 most valuable sports brands
in businesses, events, teams and athletes and
quantifies the earning power of each brand
relative to its competitors.
Sporting event brands are based on revenue-
per-event-day.
The top event brand is the Super Bowl, which
last season generated an estimated $518
million in revenue from broadcasting, tickets,
the halftime show, concessions and licensing.
The Super Bowl has been the most valuable
sporting event brand in each of the six Fab 40
rankings since 2007, largely due the record
television ratings and advertising rate the
game generates.
Dhoni only Indian in Forbes' most valuable athlete brand list
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