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Samsung has introduced offers that allow consumers to buy now but after 60 days in EMI, across consumer durables , at a time when the Indian populace is facing crunch of cash in hand after Rs 1,000 and Rs 500 notes were demonetized.
The market leader in consumer durables and mobile phones, announced zero down payments, easy equal monthly installments and delayed payments post purchase, on all its consumer durable products till the year end.
“Samsung always strives to make the lives of its consumers easier through our innovative range of products,” Rajeev Bhutani , Vice President, Samsung India Electronics said.
“We have announced exciting and innovative offers to simplify consumer buying and giving them the power to discover new experiences,” he added.
During the offer period till December 31, 2016, consumers purchasing Samsung televisions, air-conditioners, refrigerator, washing machine, micro-wave oven will be able to avail three offers.
One, under buying cash free scheme, consumers do not have to pay anything at the time of purchase and can pay in 10-12 monthly installments. Large format retailers like Croma have already started such schemes.
In the second scheme - buy now, pay after 60 days - consumers can enjoy a 60 day payment holiday with payment later in eight EMIs. Samsung is also offering Credit Card based EMIs ranging from 3 to 12 months with no payment to be made at the time of purchase, as a third option.
Demonetisation: Samsung announces buy now, pay after 60 days offer on durables - ET Telecom
The market leader in consumer durables and mobile phones, announced zero down payments, easy equal monthly installments and delayed payments post purchase, on all its consumer durable products till the year end.
“Samsung always strives to make the lives of its consumers easier through our innovative range of products,” Rajeev Bhutani , Vice President, Samsung India Electronics said.
“We have announced exciting and innovative offers to simplify consumer buying and giving them the power to discover new experiences,” he added.
During the offer period till December 31, 2016, consumers purchasing Samsung televisions, air-conditioners, refrigerator, washing machine, micro-wave oven will be able to avail three offers.
One, under buying cash free scheme, consumers do not have to pay anything at the time of purchase and can pay in 10-12 monthly installments. Large format retailers like Croma have already started such schemes.
In the second scheme - buy now, pay after 60 days - consumers can enjoy a 60 day payment holiday with payment later in eight EMIs. Samsung is also offering Credit Card based EMIs ranging from 3 to 12 months with no payment to be made at the time of purchase, as a third option.
Demonetisation: Samsung announces buy now, pay after 60 days offer on durables - ET Telecom