MUMBAI: In its efforts to make the channel available far and wide especially on new platforms, DD News has launched the new mobile app to make live TV, news feed and top videos available on smart phones.
The app was launched by the Finance, Corporate Affairs and Ministry of Information and Broadcasting minister Arun Jaitley.
The DD News mobile app has a user friendly interface and is available even in poor network conditions. Both Android and iPhone versions of the app are available.
Speaking at the launch he said that in view of the multifarious channels of information dissemination, the objective presentation of news should never become a casualty. While the news domain currently was event based, competitive and anchor driven, there still existed space for news based on facts and correct information. The audience for information was extremely keen to have a comprehensive view of issues and events. At the same time the credibility of presenting objective news depended on the ability to update information consistently.
Elaborating further, Jaitley said that the launch of the application by DD News was an important milestone for Prasar Bharati as it catered to the information needs of the pan-Indian audience. It also provided DD News a platform to instantly communicate the objective news on a 24x7 basis and added a new dimension to its profile in addressing the vast needs of the Indian audience. The app also seeks to adress the changing profile of viewers who today sought information through the app mode.
http://www.indiantelevision.com/iworld/ott-services/dd-news-goes-mobile-launches-app-150507
The app was launched by the Finance, Corporate Affairs and Ministry of Information and Broadcasting minister Arun Jaitley.
The DD News mobile app has a user friendly interface and is available even in poor network conditions. Both Android and iPhone versions of the app are available.
Speaking at the launch he said that in view of the multifarious channels of information dissemination, the objective presentation of news should never become a casualty. While the news domain currently was event based, competitive and anchor driven, there still existed space for news based on facts and correct information. The audience for information was extremely keen to have a comprehensive view of issues and events. At the same time the credibility of presenting objective news depended on the ability to update information consistently.
Elaborating further, Jaitley said that the launch of the application by DD News was an important milestone for Prasar Bharati as it catered to the information needs of the pan-Indian audience. It also provided DD News a platform to instantly communicate the objective news on a 24x7 basis and added a new dimension to its profile in addressing the vast needs of the Indian audience. The app also seeks to adress the changing profile of viewers who today sought information through the app mode.
http://www.indiantelevision.com/iworld/ott-services/dd-news-goes-mobile-launches-app-150507
