MUMBAI: After the World Cup and the Indian Premier League (IPL), the value of the residual cricketing properties in the year could fall due to India's poor performance and an economic slowdown.
Media analysts had forecast the cricket television broadcasting economy to earn an advertising revenue of Rs 20 billion this year. While the World Cup fetched Rs 5 billion, the IPL took home Rs 10 billion.
"As the India-West Indies series was just after the two marquee events, there was a level of fatigue. The India-England series was a disappointment and could cast an influence on the other remaining properties in the year," says a media analyst.
http://www.indiantelevision.com/mam/headlines/y2k11/aug/augmam98.php
Media analysts had forecast the cricket television broadcasting economy to earn an advertising revenue of Rs 20 billion this year. While the World Cup fetched Rs 5 billion, the IPL took home Rs 10 billion.
"As the India-West Indies series was just after the two marquee events, there was a level of fatigue. The India-England series was a disappointment and could cast an influence on the other remaining properties in the year," says a media analyst.
http://www.indiantelevision.com/mam/headlines/y2k11/aug/augmam98.php
