Announcing its India foray, Chinese
handset maker Coolpad Thursday said it
will set up an assembly unit as well as a
research and development centre in the
country to tap the multi-billion
opportunity in the Indian smartphone
market.
The company, which has launched two
new smartphones (Coolpad Dazen 1,
Coolpad Dazen X7) on Thursday in
partnership with e-commerce firm
Snapdeal, is exploring options in
Aurangabad for the handset assembly
facility.
"Due diligence is being finished and in
under 10 weeks, we will make an
announcement. We are looking at
Aurangabad. It will be an assembly unit,
a brownfield," Coolpad India CEO Varun
Sharma told PTI.
He, however, declined to share details of
investment and capacities planned.
The company aims to sell about two
million smartphones in the next one year
India is one of the fastest growing
smartphone markets globally and
according to CyberMedia Research data,
smartphone shipments in India stood at
19.5 million units in the January-March
2015 quarter.
The company is also setting up a
research and development unit in
Bangalore to work on its products.
"Our brand is aimed at the digital native
We want to offer the best in technology
at affordable prices. We will launch more
devices, these will be priced sub-Rs
20,000," he said.
The 4G-enabled devices will be availabl
in India from June 9 onwards and will
compete with devices from Lenovo,
Xiaomi, Yu and Asus.
"India has always been a very exciting
market and is also the fastest growing
online smartphone market in the world
and that is why we wanted India to be
among the first markets where we would
launch our new innovations," Dazen
President and Global CEO Li Wang said.
Coolpad Says Will Set Up Handset Assembly Unit, R&D Centre in India | NDTV Gadgets
