Taiwanese smartphone major HTC is venturing into the sub-Rs 10,000 price segment in India, thanks to stiff competition from Chinese counterparts in the smartphone market.
The company, which has a significant presence in the above Rs 20,000 segment, is also working to expand its retail reach and increase after sales services, Chialin Chang, chief financial officer and president of global sales, HTC, says.
The New Taipei-based company, which is considered to be the innovator of touch screen phones, was the second after Google to launch a smartphone on the Android Marshmallow OS (operating system) in India.
However, its absence in the Rs 5,000-10,000 price range meant it could not feature among the top seven players. According to research agencies, nearly 60 per cent of smartphones sold in India are in the said price range currently, where HTC is insignificant. The firm had some one per cent share in the smartphones market in terms of sales in the September quarter, according to CymerMedia Research (CMR).
According to reports, the Indian mobile handset industry is poised to become the second market after China by 2016.
Competition leads HTC to launch sub-Rs 10k smartphones | Business Standard Mobile Website
The company, which has a significant presence in the above Rs 20,000 segment, is also working to expand its retail reach and increase after sales services, Chialin Chang, chief financial officer and president of global sales, HTC, says.
The New Taipei-based company, which is considered to be the innovator of touch screen phones, was the second after Google to launch a smartphone on the Android Marshmallow OS (operating system) in India.
However, its absence in the Rs 5,000-10,000 price range meant it could not feature among the top seven players. According to research agencies, nearly 60 per cent of smartphones sold in India are in the said price range currently, where HTC is insignificant. The firm had some one per cent share in the smartphones market in terms of sales in the September quarter, according to CymerMedia Research (CMR).
According to reports, the Indian mobile handset industry is poised to become the second market after China by 2016.
Competition leads HTC to launch sub-Rs 10k smartphones | Business Standard Mobile Website
