Chrome DM, India’s only distribution analytics company, has launched the television industry’s first ever web-based mobile application of its kind, Chrome CXO.
The Chrome CXO is a handy tool for decision makers, namely, CEOs, CFOs, CMOs and promoters, to have access to vital indicators at the click of a button, providing unparalleled access to every micro-detail of a television channel on-the-go.
Developed by a team with over 200 years of technical experience, Chrome CXO covers indicators that encompass snapshots, composition of the market split, distribution strengths of channels and channel placement analyses.
The filters incorporated into the application also enable specific requirements of the user, leading to efficient and appropriate results.
The indicators constituting the CXO report are: · CXO Dashboard A quick snapshot that provides 4 key indicators on the channel’s performance ·
Connectivity Summary Composition of the market split between Analog, Digital & DTH · Band Splits Outlines the distribution strengths of the channel and its competitive set, at a macro level ·
Neighbourhood Analysis Includes details of ±2 channels above and below the home channel, to gauge whether a channel is placed in an environment, which would facilitate maximum trials. ·
Frequency Trend & Weekly Highlights Marks-out the changes in channel placements, weekly, including all network-wise placement details of the last 6 weeks.
Read more at:
http://www.televisionpost.com/press-releases/chrome-dm-launches-cxo-mobile-app/
The Chrome CXO is a handy tool for decision makers, namely, CEOs, CFOs, CMOs and promoters, to have access to vital indicators at the click of a button, providing unparalleled access to every micro-detail of a television channel on-the-go.
Developed by a team with over 200 years of technical experience, Chrome CXO covers indicators that encompass snapshots, composition of the market split, distribution strengths of channels and channel placement analyses.
The filters incorporated into the application also enable specific requirements of the user, leading to efficient and appropriate results.
The indicators constituting the CXO report are: · CXO Dashboard A quick snapshot that provides 4 key indicators on the channel’s performance ·
Connectivity Summary Composition of the market split between Analog, Digital & DTH · Band Splits Outlines the distribution strengths of the channel and its competitive set, at a macro level ·
Neighbourhood Analysis Includes details of ±2 channels above and below the home channel, to gauge whether a channel is placed in an environment, which would facilitate maximum trials. ·
Frequency Trend & Weekly Highlights Marks-out the changes in channel placements, weekly, including all network-wise placement details of the last 6 weeks.
Read more at:
http://www.televisionpost.com/press-releases/chrome-dm-launches-cxo-mobile-app/
