I seriously don't agree with that. It is showing in a positive note where individuals wreck their lives using illegal substances. There is the moral factor to that. The more conservative we become the more we harm our society. Just look at crime against women where s#x education is non existence. The more we shelter ourselves and pretend things of not happening. The more we are harming our society.
Indian movie industry will always find itself in such kind of bad controversy because of their mixed moral values. On one hand you show a guy smoking and pretending to be cool because of the cigarette. At bottom there is a "Smoking Kills" ticker at the bottom of screen.