BlackBerry unveils Z30 smartphone at Rs.39,990 in India

[mmadhankumar]

Candian smartphone maker BlackBerry unveiled its premium flagship Z30 phone in India, pricing it at Rs 39,990, as it took on competition from iPhone and Samsung to save its dwindling market share.

BlackBerry Z30 has a 5-inch superAMOLED screen and the device runs on BB10 operating system powered by a 1.7 GHz processor. The device boasts of 2GB RAM with 16GB internal memory, which can be expanded upto 64 GB. The phone has a 8 megapixel rear camera and 2MP front camera. The phone comes packed with a 2,880 mAh capacity, which the firm claims will last up to 25 hours.

The other features include stereo speakers, BlackBerry Natural Sound among others. This is biggest phone from the BlackBerry stable so far.

Introducing its high-end smartphone with an eye on the festive season demand rush, BlackBerry said Z30 -- which was originally priced at Rs 44,990 -- will be available in retail stores across the country early next week.

The handset maker, that saw more than 10 million global downloads of its popular chat application BBM in the first 24 hours of re-launch, said it will organise promotion programmes to attract urban youth to the chat app.

The firm is offering 12-month EMI options for purchasing its latest premium segment offering.

"BlackBerry Z30 is the ultimate smartphone for the urban youth and consumers who are looking for a bigger screen size, long-lasting battery and a best in class productivity experience," BlackBerry India Managing Director Sunil Lalvani said here.

Besides, the latest version will add more refinement to communication. The BBM script now supports 'Hinglish' as a text, which is the first-of-its-kind feature in the domestic market, he claimed.

Analysts feel that this festival season the Z30 will face strong competition from other flagship smartphones like the Samsung Galaxy Note 3 & Galaxy S4, Apple iPhone 5s, 5c, LG G2 and Sony Xperia Z1.



BlackBerry unveils Z30 smartphone at Rs 39,990 in India - The Times of India