BlackBerry CEO John Chen during the Code Mobile Conference on Thursday hinted that the company might shutter its mobile handset business if it remains non-profitable next year.
The CEO of the Canadian smartphone maker said the company aims to sell 5 million smartphones in a year to achieve profitability, reported The Verge.
Chen at the Code Mobile conference said that BlackBerry Priv, company's first Android smartphone, might boost the company's handset business. The Android-powered Priv besides offering more apps to users would also be delivering privacy and security to users' content, something which Chen thinks is the key marketing mantra to attract users. "We want to bring the BlackBerry security knowhow to Android ," he added. "The market wants privacy and security, and they also want apps." Samsung Knox is currently the closest competitor to Blackberry's security solutions, said Chen reported Engadget.
BlackBerry to Shut Down Handset Business if Not Profitable Next Year: CEO | NDTV Gadgets360.com
The CEO of the Canadian smartphone maker said the company aims to sell 5 million smartphones in a year to achieve profitability, reported The Verge.
Chen at the Code Mobile conference said that BlackBerry Priv, company's first Android smartphone, might boost the company's handset business. The Android-powered Priv besides offering more apps to users would also be delivering privacy and security to users' content, something which Chen thinks is the key marketing mantra to attract users. "We want to bring the BlackBerry security knowhow to Android ," he added. "The market wants privacy and security, and they also want apps." Samsung Knox is currently the closest competitor to Blackberry's security solutions, said Chen reported Engadget.
BlackBerry to Shut Down Handset Business if Not Profitable Next Year: CEO | NDTV Gadgets360.com
