Bharti Airtel to focus on cost control, higher 4G device share to combat Reliance Jio

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Bharti Airtel will be focused on cost controls and cornering a majority share of all
4G devices entering the India market to its data network in a bid to stave off the stiff challenge posed by new entrant Reliance Jio Infocomm, the company’s managing director (India & South Asia), Gopal Vittal said.

The Sunil Mittal-led telco has embarked on an aggressive cost-optimisation drive through a mix of fibre-sharing and active-infrastructure sharing measures to improve finances for effectively combatting Jio, whose below-cost "​predatory pricing​"​, Vittal said, was directly responsible for the sharp fall in Airtel ’s net profit in the fiscal fourth quarter.

Bharti Airtel: Bharti Airtel to focus on cost control, higher 4G device share to combat Reliance Jio, Telecom News, ET Telecom
 
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