MUMBAI: Building on the success of key
partnerships over the last year, including
Team India’s home series against Sri Lanka
in November 2014, the BCCI and Twitter are
now bringing cricket fans even closer to the
sport, on mobile.
Fans can follow the latest on Team India and
Indian cricket on Twitter via timely tweets
from @BCCI by just giving a missed call on
011 3008 1008 from their mobile phones.
After dialling the number, users will start
following the @BCCI account on Twitter and
will receive up to three tweets a day as SMS
messages. This will also include links to
photos, Vines and videos, apart from
domestic and international match updates
that they tweet about.
BCCI secretary Sanjay Patel said, “The BCCI
has many firsts to its credit, in terms of
making it easier for fans to connect to
cricket on mobile. We are pleased to be the
first sports federation globally to launch the
SMS Fast Follow feature on Twitter and
ensure that cricket-lovers are now just a
missed call away from getting inside
information on their favourite sport.”
Twitter India and South East Asia market
director Rishi Jaitly added, “In India, Twitter
is focused on reaching every person with a
mobile phone and this product is in service
of that goal. We applaud the BCCI for taking
the initiative to make it even more
accessible for fans to stay in touch with the
latest on Indian cricket.”
BCCI partners Twitter to bring fans closer to Indian cricket | TelevisionPost.com
partnerships over the last year, including
Team India’s home series against Sri Lanka
in November 2014, the BCCI and Twitter are
now bringing cricket fans even closer to the
sport, on mobile.
Fans can follow the latest on Team India and
Indian cricket on Twitter via timely tweets
from @BCCI by just giving a missed call on
011 3008 1008 from their mobile phones.
After dialling the number, users will start
following the @BCCI account on Twitter and
will receive up to three tweets a day as SMS
messages. This will also include links to
photos, Vines and videos, apart from
domestic and international match updates
that they tweet about.
BCCI secretary Sanjay Patel said, “The BCCI
has many firsts to its credit, in terms of
making it easier for fans to connect to
cricket on mobile. We are pleased to be the
first sports federation globally to launch the
SMS Fast Follow feature on Twitter and
ensure that cricket-lovers are now just a
missed call away from getting inside
information on their favourite sport.”
Twitter India and South East Asia market
director Rishi Jaitly added, “In India, Twitter
is focused on reaching every person with a
mobile phone and this product is in service
of that goal. We applaud the BCCI for taking
the initiative to make it even more
accessible for fans to stay in touch with the
latest on Indian cricket.”
BCCI partners Twitter to bring fans closer to Indian cricket | TelevisionPost.com