There has been immense
speculation on the October deadlin
for BARC, and the absence o
formal statement from BARC on a
possible new deadline has only intensified the
game of wait and watch. In a detailed
conversation with exchange4media, Parth
Dasgupta Chief Executive Officer BARC Indi
indicates a possible delay of a couple o
months, and an additional investment of Rs
100 crore made by broadcasters on technology
adaption.
There has been a silence from BARC on its
progress in the recent months post th
appointment of French firm Médiamétri
and Prime Focus Technologies, can you take
us through the progress that has taken
place?
BARC INDIA has closed deals with 26 vendor
partners across 12 processes involved in the
broadcast measurement system, who will
contribute to the different moving parts of the
system. This will be the largest such audience
measurement system globally with cutting
edge technology, which requires serious
technology and process handshakes all over
and then testing. All this is currently
underway. There is a bit of delay in the
statistical sampling and data process but we
are handling the same.
The broadcasters are pumping in about Rs 10
crores in the technology adaptation towards
our watermarking embedders. This is over
and above their contribution towards BARC
funding.
More than 250 channels have already ordered
for these embedders and about a half of this i
already installed. We are testing the meter
and homologating them for Indian conditions.
We have been silent only because we are busy
doing all that is required to ensure a
transparent and reliable audience
measurement system. This month, we are also
seeding some boxes in homes across Indi
which will transmit back the data to ou
servers which we can monitor and check.
The October deadline is unlikely and th
first roll out is expected by December this
year. How true is this?
We are starting to seed boxes to test ou
systems. This will continue for some time,
since we want to test the meters under all
kinds of Indian conditions in different parts o
the country. We want to make sure that the
data flowing is right in all respects, validated
and stakeholders are satisfied before releasing
them commercially. I don’t want to comment
on dates.READ MORE AT http://www.exchange4media.mobi/story.aspx?news_id=56873
speculation on the October deadlin
for BARC, and the absence o
formal statement from BARC on a
possible new deadline has only intensified the
game of wait and watch. In a detailed
conversation with exchange4media, Parth
Dasgupta Chief Executive Officer BARC Indi
indicates a possible delay of a couple o
months, and an additional investment of Rs
100 crore made by broadcasters on technology
adaption.
There has been a silence from BARC on its
progress in the recent months post th
appointment of French firm Médiamétri
and Prime Focus Technologies, can you take
us through the progress that has taken
place?
BARC INDIA has closed deals with 26 vendor
partners across 12 processes involved in the
broadcast measurement system, who will
contribute to the different moving parts of the
system. This will be the largest such audience
measurement system globally with cutting
edge technology, which requires serious
technology and process handshakes all over
and then testing. All this is currently
underway. There is a bit of delay in the
statistical sampling and data process but we
are handling the same.
The broadcasters are pumping in about Rs 10
crores in the technology adaptation towards
our watermarking embedders. This is over
and above their contribution towards BARC
funding.
More than 250 channels have already ordered
for these embedders and about a half of this i
already installed. We are testing the meter
and homologating them for Indian conditions.
We have been silent only because we are busy
doing all that is required to ensure a
transparent and reliable audience
measurement system. This month, we are also
seeding some boxes in homes across Indi
which will transmit back the data to ou
servers which we can monitor and check.
The October deadline is unlikely and th
first roll out is expected by December this
year. How true is this?
We are starting to seed boxes to test ou
systems. This will continue for some time,
since we want to test the meters under all
kinds of Indian conditions in different parts o
the country. We want to make sure that the
data flowing is right in all respects, validated
and stakeholders are satisfied before releasing
them commercially. I don’t want to comment
on dates.READ MORE AT http://www.exchange4media.mobi/story.aspx?news_id=56873
