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MUMBAI: Balaji Telefilms is planning to invest up to Rs 400 crore in its over-the-top (OTT) venture ALT Balaji and is eyeing break-even in 3.5 years.
ALT Balaji, which is set to commercially launch on 16 April, will become profitable when it reaches a 4-million paid subscriber base in India and abroad.
“We are looking to invest Rs 300-400 crore in ALT Balaji. We should break-even in 3.5 years when we have 4 million subscribers in India and abroad,” Balaji Telefilms Group CEO Sameer Nair told TelevisionPost.com.
The ad-free, subscription-based platform will initially charge Rs 30 per month. The key content areas for the platform are original shows, movies, kids and comedy. The first five episodes of every show will be available for free.
Balaji Telefilms plans to invest Rs 400 cr in OTT, eyes break-even with 4 mn subs in 3.5 years | TelevisionPost.com
ALT Balaji, which is set to commercially launch on 16 April, will become profitable when it reaches a 4-million paid subscriber base in India and abroad.
“We are looking to invest Rs 300-400 crore in ALT Balaji. We should break-even in 3.5 years when we have 4 million subscribers in India and abroad,” Balaji Telefilms Group CEO Sameer Nair told TelevisionPost.com.
The ad-free, subscription-based platform will initially charge Rs 30 per month. The key content areas for the platform are original shows, movies, kids and comedy. The first five episodes of every show will be available for free.
Balaji Telefilms plans to invest Rs 400 cr in OTT, eyes break-even with 4 mn subs in 3.5 years | TelevisionPost.com
