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Bajaj has become the first mainstream Indian motorcycle brand to enter the electric space and simultaneously return to the scooter segment with its new Urbanite sub-division. And the first product from this brand is the Chetak – a nameplate that returns after almost 14 years.
Production for the scooter began on September 25, 2019, and Bajaj has said that the electric Chetak's price will be revealed at its Pune launch in January 2020. The scooter will be positioned as a premium product and Rajiv Bajaj, MD, Bajaj Auto was quoted as saying, "I hesitate to call it an aggressive price, but we'll price it attractively. It's not going to be as high as Rs 1.5 lakh." After Pune, Bajaj will move on to Bengaluru as the company wants to study market response before moving to other cities. The scooter also qualifies for the FAME II subsidy.
Bajaj Chetak electric scooter revealed
Production for the scooter began on September 25, 2019, and Bajaj has said that the electric Chetak's price will be revealed at its Pune launch in January 2020. The scooter will be positioned as a premium product and Rajiv Bajaj, MD, Bajaj Auto was quoted as saying, "I hesitate to call it an aggressive price, but we'll price it attractively. It's not going to be as high as Rs 1.5 lakh." After Pune, Bajaj will move on to Bengaluru as the company wants to study market response before moving to other cities. The scooter also qualifies for the FAME II subsidy.
Bajaj Chetak electric scooter revealed