Good News Bahubali and Bahubali 2 added on Netflix
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Streaming service Netflix has acquired the rights to stream S.S. Rajamouli’s war epic Baahubali: The Beginning and
Baahubali 2: The Conclusion as it works towards strengthening its presence in India.
The deal is worth $4 million (around Rs25.5 crore), according to a person familiar with the development who asked not to be identified.
“On the content front we are doubling down on Indian investment to curate a compelling content library encompassing original and licensed titles. We are touching a pool of consumers with a great passion for diverse entertainment, offering global originals like Narcos , Stranger Things , The Crown and mainstream, star-driven Indian films that have wide appeal (e.g. our Shah Rukh Khan titles or recent acquisitions of top ones like Dangal and Baahubali ),” said Jessica Lee, vice-president (communications), Netflix, in an emailed statement.
The Baahubali deal could be a game-changer in terms of viewership for Netflix, which entered India 18 months ago and was ranked No. 9 among video-streaming apps in terms of monthly active usage in the first half of this year, on the basis of data collected across Android phones by app analytics firm App Annie Inc.
Baahubali 2: The Conclusion as it works towards strengthening its presence in India.
The deal is worth $4 million (around Rs25.5 crore), according to a person familiar with the development who asked not to be identified.
“On the content front we are doubling down on Indian investment to curate a compelling content library encompassing original and licensed titles. We are touching a pool of consumers with a great passion for diverse entertainment, offering global originals like Narcos , Stranger Things , The Crown and mainstream, star-driven Indian films that have wide appeal (e.g. our Shah Rukh Khan titles or recent acquisitions of top ones like Dangal and Baahubali ),” said Jessica Lee, vice-president (communications), Netflix, in an emailed statement.
The Baahubali deal could be a game-changer in terms of viewership for Netflix, which entered India 18 months ago and was ranked No. 9 among video-streaming apps in terms of monthly active usage in the first half of this year, on the basis of data collected across Android phones by app analytics firm App Annie Inc.
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