Pugazhbalaji
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Badminton World Federation (BWF) and IMG Media have agreed to a four-year contract for the centralised media rights of the BWF Major Events, the BWF World Superseries and BWF Grand Prix Gold.
The deal, which comes into effect with the start of the 2014 Superseries cycle next year, will see BWF's media-rights earnings jump four-fold as badminton's world-governing body capitalises on the sport's increasing global popularity and profile.
Indiantelevision.com > News Headlines > Badminton World Federation in four year deal with IMG
The deal, which comes into effect with the start of the 2014 Superseries cycle next year, will see BWF's media-rights earnings jump four-fold as badminton's world-governing body capitalises on the sport's increasing global popularity and profile.
Indiantelevision.com > News Headlines > Badminton World Federation in four year deal with IMG
