Apple has been planning to introduce a new
streaming box for live and on demand
content, but those plans have stalled,
according to a report from The Information.
Cable companies are "dragging their heels"
on Apple's plans to incorporate their
content into a set top box and have signaled
their apprehension over Apple's ambition
for TV, according to the report.
The cable companies and content creators
think that Apple doesn't have the licenses to
distribute the wide range of content cable
companies can provide.
Without help from Comcast and others,
Apple's only strategy is to go after content
crumbs wherever it can find them. In the
meantime, Apple has been adding a lot more
channels to the current Apple TV. The
company recently added Fox Now and CNBC
to Apple TV in a bid to attract new
customers while they continue negotiations
with major cable companies.
The report from The Information also
blames the impending Comcast-Time
Warner Cable merger for putting the breaks
on Apple's plans to launch a new Apple TV.
In short, Apple's TV ambitions seem to be
too lofty for content owners right now.
If negotiations with cable companies
continue this way, we may be seeing a lot
more one-off updates to Apple TV before
Apple truly revolutionizes television. Apple's Plans To Revolutionize TV Have Hit A Wall | Business Insider India
streaming box for live and on demand
content, but those plans have stalled,
according to a report from The Information.
Cable companies are "dragging their heels"
on Apple's plans to incorporate their
content into a set top box and have signaled
their apprehension over Apple's ambition
for TV, according to the report.
The cable companies and content creators
think that Apple doesn't have the licenses to
distribute the wide range of content cable
companies can provide.
Without help from Comcast and others,
Apple's only strategy is to go after content
crumbs wherever it can find them. In the
meantime, Apple has been adding a lot more
channels to the current Apple TV. The
company recently added Fox Now and CNBC
to Apple TV in a bid to attract new
customers while they continue negotiations
with major cable companies.
The report from The Information also
blames the impending Comcast-Time
Warner Cable merger for putting the breaks
on Apple's plans to launch a new Apple TV.
In short, Apple's TV ambitions seem to be
too lofty for content owners right now.
If negotiations with cable companies
continue this way, we may be seeing a lot
more one-off updates to Apple TV before
Apple truly revolutionizes television. Apple's Plans To Revolutionize TV Have Hit A Wall | Business Insider India