Apple airs first India-centric TV commercial; aims to expand retail network,

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Apple's First TV Ad for India Celebrates
Weddings and the iPhone 6

Apple is looking to capture the Indian market's
attention with the release of its first-India specific
television commercial. The iPhone 6
advertisement released on Friday is based around
the immediately identifiable ritual of the great
Indian wedding.
The advertisement follows a bridegroom in the
last few hours leading up to the wedding, with
him using an iPhone 6 to stay in touch with his
bride-to-be until finally meeting her at the
proverbial altar. The ad starts off by showing the
groom click a selfie with his iPhone 6, and
immediately send it to the girl via iMessage,
Apple's own messaging service. The girl responds
by sending back a pic of her own, but she
carefully avoids picturing her face, since it's
considered bad luck for the groom to see the
bride before the ceremony on the big day.
e17607ca1fa0530e987b53af5ab7958e.jpg


Source : m.gadgets.ndtv.com/mobiles/news/ap...-celebrates-weddings-and-the-iphone-6-716960
 
growing major smartphone market, Apple is stepping up its push into India, with a first targeted TV advertising campaign, expanded retail network and promotional financing schemes.


For years, India has been a low priority for Apple as spending power is weaker than in China, where the company’s iPhones swiftly became must-have devices after their 2007 launch.

But Apple is now looking to build on a 93 percent increase in its iPhone sales in India in April-June, which for the first time outpaced growth in China, of 87 percent – albeit from a low base.

Apple has just a 2 percent share of India’s smartphone market, while South Korean rival Samsung Electronics accounts for around one third of volume sales with its range of Android phones.

The India push coincides with Apple missing elevated expectations when it reported earnings earlier this week, prompting some investors to question how long double-digit growth can continue.

“Apple is consciously expanding its distribution in India and pushing its products aggressively. The marketing spend too is a part of that,” said Jaideep Mehta, managing director for India and South Asia at tech research firm IDC.

Executives at several electronics retail chains and Apple distributors said the Cupertino-based firm was chasing shelf space to make its gadgets more visible, and has more than doubled the number of distributors to five.

Apple has also brought in a new senior executive to take charge solely of the Indian market, industry sources said, and has placed advertisements for a policy adviser to help it work with New Delhi’s bureaucracy.

http://m.tech.firstpost.com/news-analysis/apple-airs-first-india-centric-tv-commercial-aims-to-expand-retail-network-promote-schemes-275268.html
 
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