Ravi budhwar
Member
- Joined
- 21 Apr 2011
- Messages
- 310
- Reaction score
- 67
Indiantelevision.com Team
(18 November 2011 6:41 pm)
BANGALORE: Pearson Education Services, part of Pearson Plc has roped in former Indian test cricket team captain Anil Kumble as its brand ambassador. The iconic cricketer shall endorse a range of education products for Pearson Education Services (PES), starting with a teaching tool - DigiClass.
PES has launched an integrated advertising campaign including television, print and digital media to promote DigiClass.
The underlying idea behind the TVC is that Digiclass makes learning a real life experience so that children understand the toughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance. Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents an interactive dialogue between a young girl and Kumble in which Kumble demonstrates his ability to remember things distinctively, since he has experienced it.
(18 November 2011 6:41 pm)
BANGALORE: Pearson Education Services, part of Pearson Plc has roped in former Indian test cricket team captain Anil Kumble as its brand ambassador. The iconic cricketer shall endorse a range of education products for Pearson Education Services (PES), starting with a teaching tool - DigiClass.
PES has launched an integrated advertising campaign including television, print and digital media to promote DigiClass.
The underlying idea behind the TVC is that Digiclass makes learning a real life experience so that children understand the toughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance. Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents an interactive dialogue between a young girl and Kumble in which Kumble demonstrates his ability to remember things distinctively, since he has experienced it.
