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Bharti Airtel has effectively slashed data rates for downloads of apps by 50%, for a prepaid customer using the services between 3AM and 5 AM.
"An industry first innovation, Happy Hours allows Airtel pre-paid customers to get 50% data back for all in-app content downloads scheduled between 3.00 am and 5.00 am," the company said in a statement issued Thursday.
Giving an example, the statement said, if a customer schedules a video download of 100 MB, then 50 MB will be credited back to his/her account.
The statement added that any app developer could integrate with Airtel Happy Hours in four steps and give their users the option to automatically schedule downloads between 3.00 am and 5.00 am, so their users get 50% data back on downloads.
"Developers do not have to pay Airtel for using this feature for their apps," the statement said.
YouTube has integrated the product on its apps and more partners are expected to follow, Airtel said.
For YouTube, an Airtel pre-paid customer needs to choose the Smart Offline option on the favourite videos and select 'Save overnight with Airtel Happy Hours' to automatically save the video between 3.00 am and 5.00 am with 50% data back.
The company said, app developers benefit from Happy Hours through more in-app scheduled content downloads, while app users benefit as they can schedule their non-urgent and heavy downloads like videos, photo albums, music albums etc. without having to stay up and making 50% savings on data.
Ajai Puri, Director - Operations (India & South Asia), Bharti Airtel, said "Happy Hours is yet another innovation from Airtel. While customers get the benefit of convenience & value, developers can look forward to higher in-app content uptake. We invite all app developers to leverage this innovative product."
Airtel pre-paid users can get back 50% data used from 3 AM to 5 AM | ET Telecom
"An industry first innovation, Happy Hours allows Airtel pre-paid customers to get 50% data back for all in-app content downloads scheduled between 3.00 am and 5.00 am," the company said in a statement issued Thursday.
Giving an example, the statement said, if a customer schedules a video download of 100 MB, then 50 MB will be credited back to his/her account.
The statement added that any app developer could integrate with Airtel Happy Hours in four steps and give their users the option to automatically schedule downloads between 3.00 am and 5.00 am, so their users get 50% data back on downloads.
"Developers do not have to pay Airtel for using this feature for their apps," the statement said.
YouTube has integrated the product on its apps and more partners are expected to follow, Airtel said.
For YouTube, an Airtel pre-paid customer needs to choose the Smart Offline option on the favourite videos and select 'Save overnight with Airtel Happy Hours' to automatically save the video between 3.00 am and 5.00 am with 50% data back.
The company said, app developers benefit from Happy Hours through more in-app scheduled content downloads, while app users benefit as they can schedule their non-urgent and heavy downloads like videos, photo albums, music albums etc. without having to stay up and making 50% savings on data.
Ajai Puri, Director - Operations (India & South Asia), Bharti Airtel, said "Happy Hours is yet another innovation from Airtel. While customers get the benefit of convenience & value, developers can look forward to higher in-app content uptake. We invite all app developers to leverage this innovative product."
Airtel pre-paid users can get back 50% data used from 3 AM to 5 AM | ET Telecom
