Airtel Launches 'One Touch Internet' Portal for First-Time Internet Users

[mmadhankumar]

Bharti Airtel, the country's biggest telecom operator, on Thursday launched the 'One Touch Internet' WAP portal for prepaid customers who are first-time Internet services users.

The company believes that the "One Touch Internet is a first of its kind initiative aimed at simplifying Internet services for millions of first-time users in India."

Airtel hopes the WAP (Wireless Application Protocol) portal will offer prepaid customers across the country a "simple, secure and intuitive interface" to discover the Internet services, and overcome inhibitions about using mobile data.

The firm says the One Touch Internet WAP portal will act as a single destination for users to 'see-try-buy' popular Internet services including social networking, videos, online shopping and travel bookings, with free tutorial videos and trial packs to guide them through the process.

Airtel prepaid customers can try the new 'One Touch Internet' WAP portal via mobile by either calling 111 or visiting Airtel's One Touch Internet site via their phone's browser. The WAP portal is currently available in English and Hindi languages. The company promises that it will soon be available in 8 Indian vernacular languages in the coming weeks.


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